Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey.
The campaign champions four eccentric characters from June’s world. They appear on a Facebook carousel with pull quotes underneath and the films show their latest encounters with June.
The line-up of characters includes Jocelyn Pilgrim Brown, June’s salacious milliner; Señor Ernesto Perez, a Cuban-American high roller; Lucille Dubois, a reticent Parisian chambermaid; and Tony Toledo, a hungry newspaper guy. Each is represented with a real-life counterpart in the ads, lending the campaign an air of authenticity.
David Nixon, VP publishing at Wooga, said: “June’s Journey has been a long time in the making and we are thrilled to be finally unveiling it to the online community. HeyHuman’s human-first approach has allowed us to rethink how we address new audiences. We expect this to pay qualitative and quantitative dividends in downloads and brand awareness.”