Posted by: HeyHuman | Date added: Thu 21 Jun 2018
Behavioural communications agency, HeyHuman, has announced the appointment of Liz Brown to the new role of associate creative director. Her hire brings an all-female creative lead to HeyHuman, alongside executive creative director, Shnoosee Bailey, and creative director, Carole Davids.
Brown arrives at HeyHuman with over a decade’s worth of experience at agencies including, Doner as its associate creative director, LIDA as a senior creative/copywriter and Karmarama, where she led the social creative drive for Costa Coffee and Onken.
She began her career as an integrated creative copywriter, learning to craft campaigns through all touchpoints of the customer experience before specialising in the delivery of engaging social content, a skillset she will deploy in her role at HeyHuman. She has played an instrumental role in the delivery of integrated campaigns for the likes of Boots, Ikea, and Huawei; she also worked on a batch of live social content for London, Paris and Milan Fashion Weeks in 2017.
Commenting on her appointment, Shnoosee Bailey says: “The social media landscape is constantly evolving and we need someone on board who understands it implicitly to ensure our client campaigns harness the full potential of the medium. Liz is just the person. Her expertise in creating social content that people want to engage with not only answers a brand need; it fits perfectly with the empathetic, human-first approach we bring to every brief.”
Liz says: “Social wasn’t even a ‘thing’ when my career started, but it’s where so much important work happens today. The idea of building a story over a period of time, over a variety of platforms, is both an opportunity and a challenge that really appeals to me. Social weaves ideas, things and scenarios directly into people’s lives like no other medium can - you can build a brand and create meaningful relationships this way.”
Behavioural communications agency HeyHuman has unveiled neuroscience evidence revealing that ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall.
Date added: Wed 13 Mar 2019
Behavioural communications agency HeyHuman and Natures Menu developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head.
Date added: Mon 11 Mar 2019
Analysis revealed today has shown the qualities that brands in declining FMCG sectors need to possess if they want to buck the trend and grow. Unusually, it suggests that deep and meaningful relationships are not always the best option: brands can also become ‘friends with benefits’ or ‘teammates’.
Date added: Thu 27 Sep 2018
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.
Date added: Fri 21 Sep 2018
Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong growth across the Health Sector with both its innovative green teas and fruit & herbal infusions up +14% and +10% respectively.
Date added: Fri 31 Aug 2018