Search thousands of articles by our editorial team and our community.

Share this article: Add to Delicious Digg this Add to Facebook Tweet this
 

Heavyweight Weight-Loss Brand Slimsticks Appoint TheAgency

Posted by: AgencyUK

Date added: Thu 13 Sep 2012

Slimsticks, a natural weight loss aid has appointed TheAgency to spearhead their advertising and marketing communications, ahead of a national roll-out with a well known national retailer.

Heavyweight Weight-Loss Brand Slimsticks Appoint TheAgency Zoom

Slimsticks, a natural weight loss aid has appointed TheAgency to spearhead their advertising and marketing communications, ahead of a national roll-out with a well known national retailer.

Slimsticks, who secured Imogen Thomas as their brand ambassador in 2011, have enjoyed a period of consecutive growth throughout the UK and have rarely been absent from the national press or Twittersphere. A completely natural product, Slimsticks works by reducing the bodies appetite aiding weight loss. Some people have been known to lose 6lb in just one week.

“The appointment of TheAgency represents an exciting opportunity for the Slimsticks brand,” says Franco Beer, Managing Director at Inovate Health. “We have experienced good national penetration via Lloyds Pharmacy and built a healthy direct business online, and now the time is right to really push mass market penetration, and position Slimsticks at the forefront of all weight loss and weight management products.”

TheAgency, famed for taking challenger brands to the number one spot, have been tasked with helping Slimsticks realise their vision for the brand and drive their growth in sales across a number of media channels, with particular focus online.

TheAgency have sought an aggressive growth strategy for themselves throughout 2012, having successfully added Teachers Assurance and global casino brand InterCasino to their list of client wins, as well as making some high profile senior level hires.

“We are an integrated agency with digital at our heart, and there’s nothing we like more than serving a growing and demand led category with a product that potentially breaks the boundaries for success.

Slimsticks have some of the strongest scientific evidence to support their product, and raising the brand awareness and scaling up the sales should be relatively easy,” says Saman Mansourpour, Partner at TheAgency.

Slimsticks is currently available online from Slimsticks.com and Amazon, and will also be available via a new national retail network later on this year. The full article and upcoming campaigns will be published on www.TheAgencyOnline.co.uk 

Address

Units 2-5
New Workshops
Beehive Yard
Bath
BA1 5BT

Telephone

0845 468 1460

See more news stories by AgencyUK

Other articles by AgencyUK:

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

Established luxury consumer brands are taking a kicking. Find out why.

Wed 05 Jul 2017

BT and Superfast Cornwall appoint TheAgency

BT and Superfast Cornwall appoint TheAgency

Superfast Cornwall – the pioneering broadband partnership between the EU, BT and Cornwall Council – has appointed fast growing advertising firm The Agency.

Wed 21 Nov 2012

InterCasino and TheAgency Suggest Playtime for Grown Ups

InterCasino and TheAgency Suggest Playtime for Grown Ups

InterCasino Rolls-Out Global Campaign Created by TheAgency

Wed 26 Sep 2012

TheAgency Appoints Matt Rees As Planning Director

TheAgency Appoints Matt Rees As Planning Director

After a heady start to 2012 and revenue figures that show exponential growth in excess of 300% for Quarter 1, TheAgency have appointed Matt Rees as Planning Director.

Tue 14 Aug 2012

Global Pioneers InterCasino move Integrated Brand re-positioning into TheAgency

Global Pioneers InterCasino move Integrated Brand re-positioning into TheAgency

InterCasino, the Global pioneers of Online Casino gaming have appointed Bath based TheAgency to handle their Global Brand Strategy, Proposition Development and Creative Advertising Campaigns.

Tue 10 Jul 2012

Login
Add your profile