Search thousands of articles by our editorial team and our community.

Share this article: Add to Delicious Digg this Add to Facebook Tweet this
 

Grass Roots Group to Join Forces with Blackhawk Network

Posted by: Loudmouth PR

Date added: Fri 02 Sep 2016

Partnership positions Grass Roots as a global leader of employee and customer engagement solutions

Grass Roots Group to Join Forces with Blackhawk Network Zoom

Grass Roots (Grass Roots Group Holdings Ltd.), a leading employee and customer engagement solutions company, has entered into an agreement to be acquired by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California. The acquisition is expected to allow Grass Roots to offer new products and capabilities to its current clients, as well as take advantage of Blackhawk’s global network to broaden Grass Roots’ international reach.

This acquisition is expected to be an opportunity for Blackhawk to extend its global footprint by offering global reward and incentive products to its clients through Grass Roots’ leading employee and customer engagement solutions. This acquisition also adds an important element to Blackhawk’s portfolio by allowing Blackhawk to tap into Grass Roots’ expertise in meetings and events management.

"We are really excited about the opportunities this partnership brings to Grass Roots,” said Richard Bandell, CEO of Grass Roots. “Joining Blackhawk opens up significant growth opportunities for Grass Roots, transforming us into a leading global business and allowing us to inspire more people worldwide. Together, the two companies will have increased scale and scope, and we will bring those benefits to our clients and partners.”

“The acquisition of Grass Roots complements the existing client portfolio of Blackhawk's incentives business, and enhances solutions for customers requiring global reward and incentive platforms and products,” said Bill Tauscher, executive chairman of Blackhawk. “We will also offer new products and capabilities to Grass Roots’ clients.”

“The Grass Roots team has extensive industry experience and a proven track record of success in the consumer and employee engagement markets. We are thrilled to welcome them and over 2,000 managed service clients to the Blackhawk family,” added Talbott Roche, CEO and president of Blackhawk.

Previously an affiliate of WPP, Grass Roots will operate as a subsidiary of Blackhawk. Matthew Howe and Jonathan Kenny, co-managing directors of Blackhawk’s UK-based Europe operations, will lead the European operations of Grass Roots. Stewart Rigby, managing director, Blackhawk Asia Pacific, will lead the Asia-Pacific operations of Grass Roots.

 

Other articles by Loudmouth PR:

Washington Post International Sales Director named as World Media Group President

Washington Post International Sales Director named as World Media Group President

Emma Winchurch-Beale extends deadline for World Media Awards 2017

Thu 16 Feb 2017

World Media Awards - for International Content-Driven Advertising - Launch for Second Year

World Media Awards - for International Content-Driven Advertising - Launch for Second Year

The WMAs are looking for even more entries from advertisers and agencies around the globe to celebrate the best in cross platform, cross border, content-driven advertising

Tue 08 Nov 2016

Different Dynamics Appoints Loudmouth PR to Build Awareness in the Marketing and Media Arena

Different Dynamics Appoints Loudmouth PR to Build Awareness in the Marketing and Media Arena

Leadership and development consultancy Different Dynamics picks Loudmouth PR as its PR partner to raise the profile of the company's extensive skills and experience in helping organisations create exceptional talent within the media and marketing arena

Mon 01 Oct 2012

Login
Add your profile