Posted by: Code Computerlove Ltd | Date added: Wed 14 Sep 2016
The new app that’s now #1 in Apple’s Top Free App Chart
A simple game asking “which gets Googled more?” is currently being played more than 4m times everyday in more than 200 countries across the globe, and just three days after release it was ranking number 1 in the Top Free Apps chart in Apple’s App Store (number 1 in game chart).
Created by Code Computerlove, a digital experience studio in Manchester, the game has now been played more than 50 million times, is getting 25,000 downloads per day and has thousands of players at any given time.
Quite simply, the game asks players to guess whether certain terms are searched for more or less than each other, based on average monthly Google search volumes. The aim is to guess as many correctly in a row as possible.
For example, do you think ‘Brexit’ is searched for more or less often than ‘Beyonce’?
Originally launched online at http://www.higherlowergame.com/, Code Computerlove released it as an app.
The highly addictive game has already been picked up by a who’s who of the world’s most popular YouTubers, including PewDiePie, JuegerGerman and Squeezie who have created vlogs about the game amassing millions of views.
Gareth Evans, search and media manager at Code Computerlove, said: “The idea came on the back of our daily analysis of Google search trends; understanding what people are searching for is key when it comes to us creating content people actually want to see and consequently giving our clients a competitive edge. Some of the stats we discover really surprise us, and are a frequent topic of conversation in the office. Guessing whether some terms would be higher or lower than others became quite addictive among the team – and the game was born!
“Like with our client’s websites, we actually launched the game as an MVP (minimal viable product) so that we could continually test, learn and improve it as more people played the game, and add in features that make it more sharable. And now it’s taken off massively and we’re adding new words and user interaction design to it daily to make it even better.
“So far, the highest recorded score on the game is 113, however the average score is between eight and ten. Most people play it around 11 times.”
To play the game visit: www.higherlowergame.com
Or download the app.
A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.
Date added: Thu 12 Jul 2018
Digital agency Code Computerlove has been named in a new 50 Best Places To Work list recognising outstanding businesses in the marketing, advertising and media industry.
Date added: Thu 22 Mar 2018
Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and new retail platform. The new site provides an enhanced customer experience whilst being highly optimised for conversion.
Date added: Thu 01 Mar 2018
Over the course of 2017, there were three key trends that kept appearing again and again in the headlines - those of chatbots and voice search, Artificial Intelligence and Augmented Reality. But are these trends really all they are cracked up to be or are they just a fad? Louis Georgiou from Code Computerlove reviews the ‘top tech trends to watch in 2018’.
Date added: Tue 16 Jan 2018
Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what will be the five most significant shifts in digital techniques during 2018.
Date added: Wed 10 Jan 2018