Search News


 

Global Pioneers InterCasino move Integrated Brand re-positioning into TheAgency


Global Pioneers InterCasino move Integrated Brand re-positioning into TheAgency

Posted by: AgencyUK | Date added: Tue 10 Jul 2012

InterCasino, the Global pioneers of Online Casino gaming have appointed Bath based TheAgency to handle their Global Brand Strategy, Proposition Development and Creative Advertising Campaigns.

InterCasino, one of the pioneers of online casino gaming, has appointed UK based communications specialists TheAgency to research, plan and create their new brand proposition and global advertising campaigns.

Aimed at attracting new players and nurturing existing ones, the audience research was carried out in 7 countries, spanning Europe, East Asia and North America.

Based on the audience insight, and developed on a global level, the brand will harness the proposition “Seriously Entertaining” positioning InterCasino as the ‘grown-up’ place to have fun, offering its customers a more sophisticated experience with big pay-outs and bonuses. The advertising campaigns will follow, and be launched into each territory with localised creative executions.

‘The appointment of TheAgency represents an exciting step forward for us as a brand,’ says Nicky Getley, Head of Acquisition at InterCasino, based in Malta. ‘To re-position a brand like ours was ambitious, but TheAgency didn't disappoint. They brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We’re really excited about where this will take us.’

TheAgency, now in its fifth year, is considered to be one of the leading communication outfits in the UK, having recently secured accounts with AA, Teachers Assurance and Westfield Health.
‘We are an integrated agency with digital at our heart. To be involved in such a significant integrated campaign across so many global markets is a real thrill. It’s a perfect example of what can happen when a great brand meets great strategy and great creative.’ says Saman Mansourpour, Partner at TheAgency.

See more from AgencyUK


AgencyUK logo

AgencyUK

http://www.agencyuk.com

Units 2-5, New Workshops, Beehive Yard, Bath, BA1 5BT
Telephone 01225429938

Other articles by AgencyUK:


AgencyUK TV Campaign for Discover Delicious Breaks on ITV

AgencyUK TV Campaign for Discover Delicious Breaks on ITV

AgencyUK TV Campaign for Discover Delicious Breaks on ITV

Date added: Tue 12 Jun 2018


AgencyUK helps consumers Discover Delicious food and drink from Wales

AgencyUK helps consumers Discover Delicious food and drink from Wales

The award winning team at AgencyUK launches a brand new online marketplace, connecting foodies with artisanal food and drink producers of Wales.

Date added: Wed 06 Jun 2018


How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

How Fever Tree showed up Dry Martini at Goodwood Festival of Speed

Established luxury consumer brands are taking a kicking. Find out why.

Date added: Wed 05 Jul 2017


BT and Superfast Cornwall appoint TheAgency

BT and Superfast Cornwall appoint TheAgency

Superfast Cornwall – the pioneering broadband partnership between the EU, BT and Cornwall Council – has appointed fast growing advertising firm The Agency.

Date added: Wed 21 Nov 2012


InterCasino and TheAgency Suggest Playtime for Grown Ups

InterCasino and TheAgency Suggest Playtime for Grown Ups

InterCasino Rolls-Out Global Campaign Created by TheAgency

Date added: Wed 26 Sep 2012