Gilead exhibition stand at ECCMID
Posted by: Envisage
Date added: Fri 13 Apr 2012
Envisage was at Excel London for ECCMID to create the exhibition stand designed and built for Gilead.
It was the 22nd European Congress of Microbiology and Infectious Diseases attracting over 8000 attendees for a range of lectures, educational workshops and events covering a variety of infection-related issues.
The purpose of the stand was to promote Gilead's Ambisome product as part of an overall marketing campaign led by Langland.
Focus was place on Gilead's powerful patient photography and the stand was kept deliberately unadorned with clean graphics to emphasise the product's key messages. A 10 metre long banner made out of fabric and stretched out like a giant artist's canvas was angled at visitors to attract them to the stand.
To increase interaction and engagement, the stand also featured a number of iPads and larger touchscreen devices each equipped with a short quiz.
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