Fjord Partners Monotype To Design BrandPerfect.org
Posted by: Fjord
Date added: Wed 11 Jul 2012
The launch today is a beta version and is optimised for the web on tablets, smartphones and desktops. The site brings together brands, owners, designers and developers to share ideas and examples of best practice for branding across interactive media. The site also reflects the energy and insight shared at Brand Perfect Tour events worldwide, while fostering collaborative dialogue.
Leveraging its deep digital, branding and design expertise, Fjord has worked closely with Monotype to design a community around the brand. In doing so, Fjord has created a space for followers of Brand Perfect to network with a view to increasing collaboration across the marketing, design and development communities to advance the understanding of the role that technology plays in branding across interactive media.
The new site places Monotype at the forefront of digital design work. The BrandPerfect.org beta includes editorially curated knowledge from members of the branding, design and development communities, dedicated pages for Brand Perfect Tour events – enabling members to participate remotely via social media plug-ins as well as catch-up on previous events. The site also features a community moodboard complete with a pinning functionality to tag and collate interesting content from the web as well as a community page where members can chat, follow and pose questions to peers. In addition, the site encourages people to contribute and become more prominent as community members.
Rob Le Quesne, Service Design Lead, Fjord comments: “Our work on BrandPerfect.org is an excellent example of brand DNA, creating a seamless experience between the digital and real-world events that run as part of the Brand Perfect Tour. It’s an example of community building, education, online branding and interaction at its best and we’re looking forward to our continued partnership with Monotype to support the site as the brand evolves.”
Julie Strawson, Director of Brand Perfect and Director of Marketing of founding partner, Monotype, adds: “Fjord has always been at the forefront of digital design and usability. The team’s insight, creativity and people-centric approach has enabled us to launch an industry first for the digital font community. From concept to creation, the team helped us to identify a genuine market need to help cross the divide between marketing and technology with the type industry where it should be: at the centre of the branding process. Brand Perfect will challenge traditional branding norms and create a Think Tank around how to modernize the branding process and help brands carry their brand values, aesthetics and experiences seamlessly from print across digital media – the Web, mobile devices, notepads, e-books, iTV, product user interfaces and more. We look forward to continuing work with Fjord to build a robust digital community of experts, innovators, and thinkers that will support the industry for many years to come.”
To find out more or to register for BrandPerfect.org please visit: http://brandperfect.org/
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