Five by Five delivers Beaulieu’s first ever TV ad via UGC campaign
Posted by: Five By Five
Date added: Wed 05 Apr 2017
The ad is a part of a wider campaign, created by Five by Five, involving a new brand positioning which highlights the breadth of exciting things to do at Beaulieu.
Content for the TV advert has been generated by Beaulieu visitors who participated in the museum’s #MyBeaulieu campaign last year, where families used the hashtag to post their favourite Beaulieu memories to social media. The best entries to the competition won an annual pass to the attraction, as well as the opportunity to feature in the TV ad.
The 30-second ad, which will air on ITV between April 3rd – April 16th, establishes Beaulieu as a forerunner of family days out. The user-generated approach lends an air of authenticity and warmth that really conveys what Beaulieu offers to its visitors.
In the ad, the attraction’s unquestionable variety shines through, featuring short videos and snapshots of families enjoying the famous National Motor Museum alongside the Palace House, home of the Montagu family since 1538, the fascinating ruins of Beaulieu Abbey, plus England’s oldest monorail and a multitude of other activities at visitors’ fingertips.
Rachael Goldstraw, Senior Marketing Manager at Beaulieu Enterprises Ltd, said: “Through our #MyBeaulieu campaign we’ve captured what our visitors see as the most important part of Beaulieu – the fun, the variety and the surprises. Whilst famous for the National Motor Museum, there is so much more to see at Beaulieu with our unique combination of attractions. Five by Five has done a great job of creating a new, confident voice for Beaulieu that celebrates the sheer variety of activities the attraction has to offer, which is unlike anywhere else in the country”
George Roberts, Client Services Director at Five by Five, said: “By using real life, user generated content from visitors of Beaulieu it gives the ad real authenticity and nicely highlights the variety and uniqueness of Beaulieu. There really is nothing like it and this advert portrays that perfectly.”
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