Posted by: Five By Five | Date added: Thu 28 Jul 2016
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five.
Aimed at educating and introducing new audiences to wine, as well as foster a community of wine lovers, the app also incorporates a photo-sharing element where users can share their perfect wine moment.
The app will give users the opportunity to record the name, vintage, grape varieties and flavours in the wine alongside the photo and the named occasion. Drinkers need never forget what they drank at a party again. The app also allows users to discover other wines by exploring posts from fellow wine lovers.
The educational element of the app has also been updated, and includes information on different grape varieties, quirky facts about grapes and styles and recommended food matches.
With Plonk users can:
1) Take the Taste Test to find out the kinds of wines they might like to drink.
2) Create a gallery of ‘wine moments’ – upload photos from any wine occasion, tag what they’ve been drinking, rate it and share it via Facebook or Twitter.
3) Explore other wine lovers’ photos – see which wines other people with similar tastes have enjoyed.
4) Discover more about grapes, styles and food matches – the app helps users find out more about their favourite grapes as well as the perfect food match.
Brenda Kelly, Head of Marketing at Bibendum says: “Despite the fact that lots of people regularly drink wine, restaurant wine lists and the wall of wines on the supermarket shelves continue to intimidate and overwhelm. Unlike any wine apps currently on the market, Plonk taps in to the fun side of wine by focusing on the social occasion, helping users grow in confidence and making learning part of the fun when they are out and drinking.”
Jo White, managing director at Five by Five adds: “Plonk shows off the quality, diversity and versatility of wine, helping to educate and inform wine-lovers about their favourite drop, as well as let them share their perfect wine moments. Armed with interesting facts, knowledge of the perfect food-matches and more, the app will also be a useful tool to introduce and engage with newer audiences keen to drink and discover wine, but unsure about where to start. ”
Plonk is available now via the App Store (https://itunes.apple.com/gb/app/plonk/id644898155?mt=8) and Google Play (https://play.google.com/store/apps/details?id=com.mappmakers.plonk&hl=en).
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Date added: Wed 07 Mar 2018
Launch activation agency Five by Five has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens.
Date added: Tue 11 Jul 2017
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Date added: Mon 01 Aug 2011
After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.
Date added: Wed 02 Dec 2009