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Five by Five appoints Paul Cottrell as new creative director

Posted by: Five By Five | Date added: Wed 07 Mar 2018

Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.

Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client launches.

Cottrell has spent over twenty years in the industry developing top drawer campaigns for brands including Sony, Samaritans, Honda, Playstation and Lucozade, garnering awards at Cannes, D&AD, Caxtons, Folio, MADC, London International and more. He has worked across a range of industries including FMCG, automotive, banking, insurance, telecommunications, tourism, healthcare and government sectors.

Nick Lawton, global CEO at Five by Five, says: “Paul’s creative credentials speak for themselves - his work is of the highest calibre. What’s equally important is that he’s a great cultural fit, truly aligning with our values here at Five by Five. With Paul onboard, we’re ready to deliver on our 2020 vision and goals.”

Paul Cottrell, Executive Creative Director at Five by Five, adds: “During my career, I’ve been lucky enough to drive the success of many local, national, and blue-chip global brands. Five by Five has a talented team with some fantastic clients but what is particularly exciting for me is that they have a clear vision and purpose - to be the most effective launch agency in the UK. I can’t wait to get stuck in and help drive this ambition.”

Other articles by Five By Five:


Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Launch activation agency Five by Five has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens.

Date added: Tue 11 Jul 2017


The Caravan Club launches Find The Freedom campaign

The Caravan Club launches Find The Freedom campaign

The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.

Date added: Tue 09 Aug 2011


Facebook fans can win a GTU 10 and track what they love with Garmin

Facebook fans can win a GTU 10 and track what they love with Garmin

This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.

Date added: Mon 01 Aug 2011


Bournemouth International Centre spots talent in Five by Five

Bournemouth International Centre spots talent in Five by Five

After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.

Date added: Wed 02 Dec 2009


Headstream wins NHS Blood and Transplant digital PR campaign

Headstream wins NHS Blood and Transplant digital PR campaign

NHS Blood and Transplant has appointed digital PR and social media specialist Headstream to handle its latest campaign, the Wall of Life. Following a competitive pitch, Headstream will be responsible for all digital PR and social media engagement to promote the online application www.walloflife.org.uk.

Date added: Fri 17 Jul 2009