Posted by: Five By Five | Date added: Wed 07 Mar 2018
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client launches.
Cottrell has spent over twenty years in the industry developing top drawer campaigns for brands including Sony, Samaritans, Honda, Playstation and Lucozade, garnering awards at Cannes, D&AD, Caxtons, Folio, MADC, London International and more. He has worked across a range of industries including FMCG, automotive, banking, insurance, telecommunications, tourism, healthcare and government sectors.
Nick Lawton, global CEO at Five by Five, says: “Paul’s creative credentials speak for themselves - his work is of the highest calibre. What’s equally important is that he’s a great cultural fit, truly aligning with our values here at Five by Five. With Paul onboard, we’re ready to deliver on our 2020 vision and goals.”
Paul Cottrell, Executive Creative Director at Five by Five, adds: “During my career, I’ve been lucky enough to drive the success of many local, national, and blue-chip global brands. Five by Five has a talented team with some fantastic clients but what is particularly exciting for me is that they have a clear vision and purpose - to be the most effective launch agency in the UK. I can’t wait to get stuck in and help drive this ambition.”
Launch activation agency Five by Five has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens.
Date added: Tue 11 Jul 2017
Five by Five, the launch activation agency, has been appointed by Intertissue Ltd to support the re-launch of the Regina brand in the UK and Ireland with its new kitchen towel product range.
Date added: Thu 20 Apr 2017
Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five.
Date added: Wed 05 Apr 2017
Company introduces world’s first contact lens with Digital Zone Optics (DZO) across Europe with integrated campaign
Date added: Tue 21 Mar 2017
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011