Posted by: Five By Five | Date added: Thu 20 Apr 2017
Five by Five, the launch activation agency, has been appointed by Intertissue Ltd to support the re-launch of the Regina brand in the UK and Ireland with its new kitchen towel product range.
Regina, most commonly known for the market-leading household towel Blitz, will see Thirst Pockets come under its portfolio alongside the established XXL and Wish, a new product launching over the coming months.
Five by Five will begin working immediately across all four product lines, with its first task to develop a nationwide launch campaign set to go live this summer. The agency will also be responsible for the digital strategy and video content creation across all social media channels, aimed at generating and building interest pre and post launch.
Intertissue Ltd is part of the Sofidel group one of the world’s leading tissue manufacturers. This includes toilet paper, napkins, kitchen paper, handkerchiefs and tissues.
Graeme Bralsford, marketing and sales director UK & Ireland at Intertissue Limited said: “Having worked with Five by Five in a previous role, I know how great they are at creating stand out launch strategies. It sits at the heart of what they do and they are quite simply best in class. There really was no other choice when it came to appointing an agency to support our forthcoming initiatives.”
George Roberts, client services director at Five by Five, adds: “Regina prides itself on delivering and producing outstanding products that consumers love using again and again. Despite these core consumers loving the brand, it is a low interest category so our challenge is to understand why these consumers rave about it and then bring that to life in a compelling campaign.”
Professional performing arts school, Stagecoach, has announced a global brand refresh, and has appointed launch specialist Five by Five as lead creative agency for the project.
Date added: Mon 19 Nov 2018
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads.
Date added: Tue 16 Oct 2018
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right.
Date added: Tue 31 Jul 2018
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Date added: Wed 07 Mar 2018
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011