Posted by: Five By Five | Date added: Tue 31 Jul 2018
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right.
Currently operating in Australia, the Council runs bi-annually, and will shortly open doors in London and Los Angeles. The inaugural Australian Council features senior members of Facebook, Spotify and Huawei to name a few. The UK and US panels’ names are in the final stages of confirmation; Jeremy Bassett, ex-CEO of Unilever Foundry and founder of Co:Cubed, will chair the UK’s Council.
Following the Council meetings, detailed white papers are published for free download, highlighting the sessions’ findings, detailing case studies and offering insight into launch marketing. The debut Australian session’s whitepaper homed in on several key points, including: the issue of transparency and internal alignment, the evolution of company and brand, personalisation, and more in the context of launch marketing.
Nick Lawton, CEO of Five by Five, says: “Launch marketing isn’t just something you ‘do’ as part of your campaign - it’s a form of marketing in its own right. It encompasses all channels and can make or break both new or established brands. It deserves bespoke delivery and execution - the Launch Marketing Council highlights the fact that it’s much more of a skill set than many believe.”
Jeremy Bassett, ex-CEO of Unilever Foundry, founder of Co:Cubed, and the UK Council’s chairman, says: “The initial idea for the Launch Marketing Council grabbed me immediately. Launching is one of the most stressful processes in marketing, yet it seems to be shrouded in an air of uncertainty. Marketers often seem surprised when their efforts don’t yield quality results; the practice needs to be broken down and approached like any facet of marketing, rather than being underestimated. The Council seemed like the perfect opportunity to share knowledge from experts in the field.”
The Launch Marketing Council’s first whitepaper is available to download here. Further news regarding the London and Los Angeles Councils will be revealed in due course.
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Date added: Wed 07 Mar 2018
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Date added: Mon 01 Aug 2011
After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.
Date added: Wed 02 Dec 2009
NHS Blood and Transplant has appointed digital PR and social media specialist Headstream to handle its latest campaign, the Wall of Life. Following a competitive pitch, Headstream will be responsible for all digital PR and social media engagement to promote the online application www.walloflife.org.uk.
Date added: Fri 17 Jul 2009