Posted by: Five By Five | Date added: Mon 01 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Each week the best entries will receive a bespoke sketch of the entrant with their favourite possession. A weekly random prize draw will also take place to select a total of four winners of a GTU 10, worth £179.99.
A few celebrities are getting involved with the campaign, and Lord Sugar is among the first to share his favourite thing at www.facebook.com/garmin.uk.
The promotion runs until Friday 26 August. To enter, or for more information, terms and conditions, visit: www.facebook.com/garmin.uk. The conversation continues on Twitter @GarminUK and #trackwhatyoulove.
This is Five by Five’s first campaign for Garmin UK. It’s a ‘truly social’ marketing campaign engaging with fans of the brand and Garmin’s celebrity partners. The campaign will culminate in a short film incorporating the illustrations.
Linda Christoffersson, UK & Ireland Marketing Communications Manager for Garmin, said: “We were looking to do something unique with this product and we’ve got something which is truly social and engaging.”
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