Posted by: Ebiquity | Date added: Fri 09 Feb 2018
Independent Analytics Consultancy Appoints Media and Marketing expert Christine Merrifield to Lead the North American Media Practice
Independent global marketing and media consultancy, Ebiquity, has announced today, the appointment of Christine Merrifield as its Managing Director of Media – North America.
In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American Media Consulting and Performance services, which specialize in helping brands manage the performance of their media investments through robust measurement, and the selection and management of agency relationships. She will continue to transform Ebiquity’s service offering across its media practice and support clients in achieving the level of transparency they desire.
With an extensive career in the industry, Christine has a breadth of experience in cross-channel investment, digital video, display, mobile and addressable/programmatic TV for MediaVest (now Spark Foundry), Warner Bros and Mediacom. During her 11 years at MediaVest, Christine was a core member of the executive leadership team, President of Investment and was recognized by TV Week and Partnership with Children for her leadership and media buying expertise. Most recently, she held the position of SVP, Advertising Sales Strategy at Turner Broadcasting.
Speaking about the new role, Christine commented: “I am excited to lead Ebiquity’s Media practice, particularly at such an interesting time for the industry. I am also excited to further the role Ebiquity plays in shaping the important industry conversation of impartiality and in helping clients manage their trading partners and optimise the performance of their media investments.”
Bill Bruno, CEO, North America, added: “I am thrilled to have Christine at the helm of our Media practice in North America. Her impressive track record on both the sales-side and with agencies strengthens our commitment to providing best-in-class solutions for leading brands.”