Posted by: DUKE | Date added: Wed 18 Jan 2017
Agency lands ATL, OOH, digital and social media business following a competitive pitch
London based creative agency DUKE, today announces that it has been awarded the above the line (ATL), out of home (OOH), digital and social media business for Foxy Bingo and Casino. The agency won the account following a four-way competitive pitch. The business is worth an estimated £7m.
DUKE has been briefed to take the creative campaign to the next level and reposition Foxy against its competitive set. The campaign is due to go live in early March 2017 and will be run in the UK, across multiple channels.
The agency will support the brand with bold and innovative creative output; launching a tongue-in-cheek, humour based campaign.
Adele Lawton, Group Head of Marketing at Foxy Bingo and Casino says: “DUKE presented us with a standout campaign proposition that taps into the rich heritage of the Foxy brand but takes it in a totally new and engaging direction. We are confident its bold tone and humorous approach will be a real hit with players and will help us to shake up the online bingo sector.”
Neil Hughston, CEO, DUKE added: “We’re delighted to be chosen by Foxy to help them rattle the category and remove the traditional stigmas attached to the sector.”
Leading gaming brand Foxy Bingo and Casino, today launches a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves”, will premiere on 9th March at 8:15 PM during Emmerdale.
Date added: Thu 09 Mar 2017