Search News


 

Dare Creates New Brand For Action Against hunger


Dare Creates New Brand For Action Against hunger

Posted by: Dare | Date added: Thu 23 Jun 2011

Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.

The new brand will feature on an outdoor campaign, created by Dare, to promote the charity’s two key annual promotions, ‘Eat In’ and ‘Eat Out’.

The 'Eat In' campaign encourages people to hold dinner parties at home, for which invitees are asked to contribute a donation to Action Against Hunger through Just Giving.

By signing up to host a dinner party at the ‘Love Food, Give Food’ website (lovefoodgivefood.org), Action Against Hunger will provide hosts with a Dinner Party Pack. This will include invites, name cards and recipes from some of the country’s favourite chefs such as Valentine Warner, Jun Tanaka and Francesco Mazzei.

A second campaign, ‘Eat Out’, appeals to restaurants, pubs and cafes to add the ‘Love Food, Give Food’ logo to their menus and encourages diners to eat at over 500 participating restaurants, including Carluccio’s and Geronimo Inns. Restaurants taking part can opt for adding a discretionary 50p - £2 donation to each table bill, designating a bestselling dish to include a donation of 50p - £1 and donating a percentage of food sales over a certain day, week or month between 1st September and 31st October.

The ‘Eat In’ campaigns breaks on 17th June and runs throughout the summer. The 'Eat Out' campaign runs throughout September and October.

Other articles by Dare:


Dare bolsters senior team with three new hires

Dare bolsters senior team with three new hires

Digital agency Dare has announced the appointment of Caroline Sparkes as managing partner, alongside Chris Cavey and Scott Anderson as business directors.

Date added: Thu 05 Apr 2018


DARE strengthens technology management with two new hires

DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.

Date added: Thu 16 Feb 2017


B&Q Launches Spoof Horror Films To Promote In-Store Demos

B&Q Launches Spoof Horror Films To Promote In-Store Demos

B&Q has launched a viral campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q can free you from a fear of DIY.

Date added: Fri 27 May 2011


Behind The Scenes At Dare's New Commercial For Hovis

Behind The Scenes At Dare's New Commercial For Hovis

On your marks, get set, go… hundreds of British farmers race across the countryside to encourage the nation to champion local produce.

Date added: Wed 04 May 2011