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Dare Creates New Brand For Action Against hunger


Dare Creates New Brand For Action Against hunger

Posted by: Dare | Date added: Thu 23 Jun 2011

Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.

The new brand will feature on an outdoor campaign, created by Dare, to promote the charity’s two key annual promotions, ‘Eat In’ and ‘Eat Out’.

The 'Eat In' campaign encourages people to hold dinner parties at home, for which invitees are asked to contribute a donation to Action Against Hunger through Just Giving.

By signing up to host a dinner party at the ‘Love Food, Give Food’ website (lovefoodgivefood.org), Action Against Hunger will provide hosts with a Dinner Party Pack. This will include invites, name cards and recipes from some of the country’s favourite chefs such as Valentine Warner, Jun Tanaka and Francesco Mazzei.

A second campaign, ‘Eat Out’, appeals to restaurants, pubs and cafes to add the ‘Love Food, Give Food’ logo to their menus and encourages diners to eat at over 500 participating restaurants, including Carluccio’s and Geronimo Inns. Restaurants taking part can opt for adding a discretionary 50p - £2 donation to each table bill, designating a bestselling dish to include a donation of 50p - £1 and donating a percentage of food sales over a certain day, week or month between 1st September and 31st October.

The ‘Eat In’ campaigns breaks on 17th June and runs throughout the summer. The 'Eat Out' campaign runs throughout September and October.

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