Posted by: Engine Creative Agency Limited | Date added: Tue 14 Feb 2012
We all know by now that e-commerce is fast becoming the most popular way for consumers to get what they want.
We all know by now that e-commerce is fast becoming the most popular way for consumers to get what they want. In 2011, it was reported that 40% of UK consumers shop online and 51.9% research products solely online. People like to buy online - it's quick, it's easy and it cuts out the dreaded shopping trip on a Saturday.
With the rapid rise of smartphone and tablet device, “m-commerce” is now becoming the new norm. Research by EpiServer has shown that of the 1200 individuals surveyed, 59% have a smartphone and 18% use a tablet. Of these, 30% now mainly use their mobile when on the internet and 26% of these individuals had used an application to purchase a product online.
By 2015, it is estimated that consumers all around the world will spend $119 billion purchasing products via their mobile devices. As a result, UK consumers are now expecting the same high quality m-commerce services as those seen when using e-commerce sites. Consumers are expecting straight forward, seamless m-commerce product buying, however, many UK brands have still to implement the capability.
Of the surveyed individuals, a large portion have reported problems when attempting to buy via their mobile; 49% reported that m-commerce sites are too slow and 35% said it was challenging to even try and login to purchase products. For brands to ensure they are not hindering their own sales figures, a flawless mobile payment system is vital.
All too often customers are taken to third-party payment screens which have not been developed for mobile browsers, resulting in having to re-enter information, waiting, re-entering (again) and then being confronted with screen resizing issues. Fail. Fail. Resize. Fail.
Larger brands have side-stepped this problem by developing payment apps, like Starbucks where customers can top-up their available balance and then buy products directly through their mobiles. This is not a solution which would work for all brands but PayPal have created a solution by offering a “mobile checkout experience” which can be integrated into existing mobile websites. If you're interested in finding out more, get in touch.
The Church Rooms, Agnes Road, Northampton, Northamptonshire, NN2 6EU Telephone 01604 453177
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