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Columns Name And Brand Denizen For Taylor Wimpey

Columns Name And Brand Denizen For Taylor Wimpey

Posted by: Columns | Date added: Mon 02 Oct 2017

Taylor Wimpey Central London has announced the launch of its latest residential development, The Denizen, in the heart of the City of London.

The name and identity has been inspired by the concept of being a ‘Denizen’ – a person who inhabits a particular place – and the idea of ‘Discovering the life within’ the very centre of London. This manifests itself in a visual style that uses multiple layers, representing life in the heart of the city, with marketing activity that includes advertising, video, a host and floor plan brochure and hoardings.

Marie Yiasoumi, Marketing Manager at Taylor Wimpey Central London commented “Columns have been wonderful throughout the whole process crafting an identity that perfectly fits the nature and location of The Denizen”.

“The Denizen is an exceptional development from Taylor Wimpey Central London, and it has been terrific working with such an incredible team in bringing this to life.” - Sarah Buttarazzi (Creative Director, Columns Design).

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