Posted by: Space | Date added: Thu 15 Nov 2012
Pudsey to take over car maker’s famous lion for the day.
CMW, the digitally-led creative agency, will help Peugeot and BBC Children in Need raise money for disadvantaged youngsters as mascot Pudsey takes over the car manufacturer’s famous logo, as part of a partnership with the charity for the day on the 16th November.
For the first time ever, Pudsey will replace the Peugeot’s lion in a redesigned logo from CMW that replicates the car manufacturer’s famous lion. The move demonstrates Peugeot’s commitment to a year-long partnership with the BBC charity by leveraging one of the most recognisable mascots in the UK.
On 16th November, Peugeot will target a broad audience through Pudsey-branded full-page ads in The Sun, Metro and The Times, designed by CMW. This will be supported with a Pudsey takeover of the car manufacturer’s social media properties.
The aim is to drive interest in the charity and raise money through ‘Pudsey’s Dream Wheels’ an online game where people can first design their dream car using a simple tool, and then, if they choose, make a small donation and enter their design into a competition to win a Peugeot 208.
Morgan Lecoupeur, UK marketing director, Peugeot, said: “Peugeot are extremely proud to partner with a charity as iconic and important as BBC Children In Need. In this, our first year of partnership, we wanted to drive home the message that everyone at Peugeot is supporting the charity and the excellent work they do for disadvantaged children.”
Liz Wilson, chief executive, CMW, said: “Pudsey’s takeover of the Lion logo shows just how important the partnership is to both Peugeot and BBC Children in Need. We’re delighted that Peugeot have taken the brave step of putting the advertising spotlight on Pudsey and the wonderful cause he represents– it’s a tribute to the human side of this family-run company.” CMW have been working with Peugeot for seven years, managing prospect and customer relationships in the UK.”
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