CMW campaign for Cadbury Wispa
Posted by: Space | Date added: Wed 11 Jul 2012
Creative agency CMW has been appointed to leverage Cadbury Wispa's significant following with a campaign that calls on social media users to embrace ‘Time Well Mis-spent’.
The campaign builds on the brand’s existing campaign by encouraging 16-34 year olds to celebrate the inconsequential through the Cadbury Wispa Time Well Misspent Foundation. Fronted by TV presenter George Lamb the aim will be to increase drive sales of Wispa.
CMW will design and deliver a social media app and Wispa Meme around the premise that ‘it’s good to goof off’. Fans will be awarded grants for creating new ways to mis-spend time.
In addition to delivering the social media elements, CMW will also be responsible for driving user engagement through suggestions and sharing them amongst friends. From these, Wispa will select the best ideas to execute.
Toby Smart, brand manager for Cadbury Wispa, said: “Sometimes the best use of our time is to do the unconventional. We want to encourage consumers to take time out of their daily pressures and have a little fun. The Cadbury Wispa time well mis-spent Foundation invites consumers to join in with this idea”
Liz Wilson, chief executive, CMW said: “It’s always our ambition to help brands reach consumers in a way that resonates on a personal level by cultivating a more engaged connection with the brand. Social media will allow us to help fans celebrate the insignificant, and the shared enjoyment between brand and consumers of time well mis-spent is a great vehicle to make that happen.”
Wispa is currently the 2nd largest UK Facebook brand community with over 1.8 million ‘likes’*
*source
Other articles by Space:
Glenfiddich launches new campaign with creative agency Space to launch the next instalment of Experimental Series
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the whisky category (France - September, UK - October, Taiwan – 2019).
Date added: Thu 26 Jul 2018
Nature Valley and Space launch £2m campaign with British tennis stars
For the second year running, Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), has teamed up with creative agency Space for ‘The Court is Yours’ campaign, to call on the British public to pick up a racket and get playing.
Date added: Tue 26 Jun 2018
CMW Helps BBC Children In Need's Pudsey Become Face Of Peugeot
Pudsey to take over car maker’s famous lion for the day.
Date added: Thu 15 Nov 2012
CMW inspires foodie dieters for Diet Chef
Integrated campaign targets slimmers with a passion for food
Date added: Fri 24 Aug 2012
CMW Creates Social Media App For Kingsmill
The new social media app from CMW and Kingsmill is designed to help parents organise their days out during the summer holidays
Date added: Tue 07 Aug 2012
