CMW campaign for Cadbury Wispa

Posted by: Space | Date added: Wed 11 Jul 2012

Creative agency CMW has been appointed to leverage Cadbury Wispa's significant following with a campaign that calls on social media users to embrace ‘Time Well Mis-spent’.

The campaign builds on the brand’s existing campaign by encouraging 16-34 year olds to celebrate the inconsequential through the Cadbury Wispa Time Well Misspent Foundation. Fronted by TV presenter George Lamb the aim will be to increase drive sales of Wispa.

CMW will design and deliver a social media app and Wispa Meme around the premise that ‘it’s good to goof off’. Fans will be awarded grants for creating new ways to mis-spend time.

In addition to delivering the social media elements, CMW will also be responsible for driving user engagement through suggestions and sharing them amongst friends. From these, Wispa will select the best ideas to execute.

Toby Smart, brand manager for Cadbury Wispa, said: “Sometimes the best use of our time is to do the unconventional. We want to encourage consumers to take time out of their daily pressures and have a little fun. The Cadbury Wispa time well mis-spent Foundation invites consumers to join in with this idea”

Liz Wilson, chief executive, CMW said: “It’s always our ambition to help brands reach consumers in a way that resonates on a personal level by cultivating a more engaged connection with the brand. Social media will allow us to help fans celebrate the insignificant, and the shared enjoyment between brand and consumers of time well mis-spent is a great vehicle to make that happen.”

Wispa is currently the 2nd largest UK Facebook brand community with over 1.8 million ‘likes’*

*source

Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals

At this year’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’.

Date added: Thu 15 Nov 2018

Häagen-Dazs trials geo-targeted delivery-on-demand mobile e-commerce service in central London

Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialled the service on Friday, 7 September 2018, offering people in Russell Square, London, a chance to order and enjoy its ice creams without having to leave their spot in the September sunshine.

Date added: Wed 12 Sep 2018

Glenfiddich launches new campaign with creative agency Space to launch the next instalment of Experimental Series

Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the whisky category (France - September, UK - October, Taiwan – 2019).

Date added: Thu 26 Jul 2018