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Christine Von Hoerde, International Media Management, Audi AG, Wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 Shortlist is Announced


Christine Von Hoerde, International Media Management, Audi AG, Wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 Shortlist is Announced

Posted by: Loudmouth PR | Date added: Wed 06 Mar 2019

Christine Von Hoerde, International Media Management, Audi AG, is hailed as the first ever winner of the new WMAs Content Leadership & Innovation award for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

Christine Von Hoerde, International Media Management, Audi AG, is hailed as the first ever winner of the new WMAs Content Leadership & Innovation category, also being announced today. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Christine will receive her Special Award at this year’s WMAs Reception.

The entries were shortlisted by an international team of over 30 senior jurors from leading advertisers, agencies and publishers who, together, reflect the vital importance of collaboration between all three parties for creating effective content-driven marketing campaigns. The jury is headed up by Co-Chairs Stacy Gratz, Global Media Director at Bacardi, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy, Creative Director, Customer Studios EMEA/Asia at The Wall Street Journal.

Says Gratz, “Competition was fierce for the Content Leadership & Innovation Award and it was incredibly difficult to choose the final winner. Each contender has gone above and beyond to push the boundaries of what great content can achieve. They have all showed real bravery in creating human-centric stories that push emotional buttons and build strong, authentic brands. However, "Christine Von Hoerde pipped the others to the post because she consistently demonstrated thought-leadership and an innovative flair, pushing the boundaries to establish new approaches in Audi’s marketing strategy.”

Alex Delamain, President of the World Media Group and SVP, Head of Client Sales and Services at The Economist, adds, “The World Media Group is focused on promoting and supporting the creation of engaging content, both journalistic and commercial - it is the overriding principle that drives everything that we do. This year’s award entries demonstrate exactly that commitment, showcasing content that disrupts, informs and entertains consumers. It is clear that working in close partnership with clients and agencies and leveraging trusted and credible editorial environments significantly increases the success and impact of campaigns.”

Awards Reception: The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 4th April. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners, Tata Motors and Shell, as the ‘best of the best’. All shortlisted entrants will receive three free tickets to join the celebration and additional tickets are now available for purchase at a cost of £100+VAT.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

The 2019 shortlist is as follows:

Automotive
Audi e-tron: Bring the e-tron to the Digital Airwaves entered by PHD Germany
Porsche: Porsche Carpool Karaoke entered by PHD
Porsche Brand / Cayenne: Porsche – Sportscar Together Day entered by PHD Global
Rolls Royce Cullinan: The Final Challenge Cullinan entered by Fox Network Group

Brand & Media Owner Partnership
Bombay Sapphire: The Creative Express entered by OMD EMEA
Greater Copenhagen: The Codenhagen Challenge entered by Copenhagen Capacity
Credit Suisse: The Power of Entrepreneurial Thinking entered by Bloomberg Media Group
Samsung Galaxy Note9: Selling a Phone with Hidden Powers entered by Starcom
Samsung Galaxy S9: Make Everyday Epic entered by Starcom
Siemens: Reimagine the Game entered by The Economist Group

Corporate Influencer
Amgen JAPAC: The Cost of Silence entered by The Economist
Samsung: Next Mobile Economy entered by WP BrandStudio, The Washington Post
Shell: Make the Future Live entered by MediaCom

Financial Services
Astana Financial Centre: Astana Means Business entered by Bloomberg Media Group
Barclays Corporate Banking: Tomorrow’s Europe entered by Reuters Plus
Credit Suisse: The Power of Entrepreneurial Thinking entered by Bloomberg Media Group
Deutsche Bank: The Economist Group Global Treasury Leaders Programme entered by El Advisory
UBS: Linking Values to Investing entered by Sparkfoundry

Lifestyle, Luxury & Fashion
Art Russe Saint-Émilion Grand Cru: The Art of Collaboration entered by Bloomberg Media Group
Formula 1: Unleashing the World’s Greatest Racing Spectacle entered by Wavemaker Global
Gemfields: Show Your True Colours entered by LuxHub, Havas Media International
Pomellato: Looking Back, Striding Forward entered by T Brand Studio, The New York Times
Rolls Royce Cullinan: The Final Challenge – Cullinan entered by Fox Network Group

Media & Entertainment
DEEP STATE: Deep State Pan-European Marketing Campaign entered by Fox Network Group
EA Sports’ FIFA19: Champions Play Fearless entered by Electronic Arts
Formula 1: Unleashing the World’s Greatest Racing Spectacle entered by Wavemaker Global

Technology & Telecoms
Intel: Forbes AI with Intel entered by Forbes Media
Omen: The Waiting Customer – Geo Targeting + Retargeting entered by PHD Global Business
Samsung: Next Mobile Economy entered by WP BrandStudio, The Washington Post
Siemens: Reimagine the Game entered byThe Economist Group

Travel & Tourism
Big Bus Tours: Oban International & Big Bus Tours – Driving Fast, Long-term Sustainable Growth Around the World entered by Oban International
Greater Copenhagen: The Codenhagen Challenge entered by Copenhagen Capacity
Incredible India: CNBC Catalyst and Incredible India entered by CNBC Catalyst
Korean Air: Pinpoint Precision entered by T Brand Studio, The New York Times
Visit the USA: America’s Musical Journey entered by Brand USA
Visit the USA: Hear the Music, Experience the USA entered by Brand USA

For full details of shortlisted entries go to http://world-media-group.com/awards/.

*About the World Media Group: It is a strategic alliance of the world’s leading publications which incorporates The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post and associate members: Moat, Smartology and The Smithsonian. Its aim is to promote award-winning journalism and the role of international media. Visit www.world-media-group.com for further information.

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