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checkland kindleysides design environmental exhibition stand for interfaceflor at ecobuild

Posted by: Checkland Kindleysides

Date added: Mon 28 Mar 2011

For their exhibition stand at EcoBuild, modular flooring company InterfaceFLOR commissioned CK to design a stand that would promote complete transparency in the market place, showcasing sustainability in an innovative and engaging way and demonstrating how InterfaceFLOR is endeavouring to conserve the natural environment.

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The design is a highly visual expression of these values. On approaching the stand, visitors are met by nine imposing, three metre high frames, which create the impactful central feature of the 160m² stand. These frames examine the critical questions being posed to InterfaceFLOR’s audience and uses reclaimed yarns, recycled backing, carpet tiles and other elements create artful and graphic displays to tell the company’s environmental story.

In line with the company’s environmental values, many elements of the stand are modular for reuse at a later date. The material consumption for the stand build was also kept to a minimum and where possible the clients own product and waste materials from various stages of the production process were used. The result is a tactile and inviting stand that envelops visitors in the world of InterfaceFLOR.

“CK’s design is a perfect interpretation of the brief and really brought our messaging to life. The stand had an instant wow factor and we received many positive comments from visitors. Due to CK's professionalism from design through to final touches everything ran extremely smoothly making it the easiest exhibition I have ever done.” Lynne Gawthorpe, Regional Director of Marketing UK & Ireland

The stand also picked up a Commendation for the Sustainable Stand Award presented by the UK Green Building Council. This award is presented to the stand demonstrating excellent consideration of environmental and social impact.

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