Buzzoole raises $830K for its influencer marketing platform
Posted by: Buzzoole
Date added: Tue 10 Jan 2017
Buzzoole’s proprietary, big data-based algorithm works to connect brands to the right influencers. It has almost 200,000 influencers on its platform, defined by criteria beyond follower count. The platform’s international influencer base provides brands with a powerful way to start conversations, reach new audiences and boost their promotional campaigns.
Founded in 2013 in Naples, the Italian startup has already worked with a range of leading international brands, from Unilever to Mastercard to Toyota, among many others. After opening offices in Rome, Naples and Milan, Buzzoole set up shop in London earlier this year.
Buzzoole’s new funding will be put toward further overseas expansion primarily in Russia, France, Spain and India. It intends to refine its product and form new partnerships by integrating with trading desks as well as retargeting and programmatic activities.
Perrone added: “Moving forward, Buzzoole will continue adding new features to its platform and implementing its proprietary algorithm. Influencer marketing has been a major talking point in 2016, as C2C marketing has become a more attractive prospect. But as more and more companies enter the influencer marketing space, Buzzoole sets itself apart. With its awarded data-driven technology and automated platform based on semantic algorithm, images recognition and Open Graph, Buzzoole is the first end-to-end influencer marketing platform with a media-oriented business model.
Kirill Belov, founder Impulse VC said: “Influencer marketing is the new frontier of word-of-mouth and the new challenge for communications. Marketing professionals are deeply interested in engaging social media opinion leaders, but the industry is lacking a universal tool for managing these kind of campaigns. Buzzoole has the product to fill this gap that will allow brands to effectively expand their social media presence”.
Other articles by Buzzoole:
Influencer marketing platform Buzzoole has finished second in the Millennial Consumer category at this year’s Accenture ConsumerTech Awards in New York. Buzzoole, the only Italian company to qualify, was also among 12 finalists chosen to pitch to a panel of judges ahead of the awards.
Fri 03 Mar 2017
Nearly one third of social media influencers regularly support charities on their channels, according to new research by influencer marketing platform Buzzoole, which has 200,000 influencers on its platform.
Wed 21 Dec 2016