Share this article:

Bulmers cider launches augmented reality ‘perfect serve’ app

Posted by: space

Date added: Wed 23 May 2012

Bulmers launches new iPhone and Android app with augmented reality functionality.

Zoom

Designed by award winning agency, Space the Bulmers Perfect serve app exploits the latest in digital technology and encourages customers to experience the perfect pour of Bulmers cider through their smart phones.

To use the app, users simply need to point the handset at the specially designed campaign drink-mats and posters located in participating pubs throughout the UK. The app provides an engaging consumer experience by bringing a virtual pint of Bulmers to life. Featuring an incredibly realistic animated Bulmers glass which appears to rise from the POS, the app allows users to discover how to pour a perfect pint of Bulmers, search for the nearest pub through the Pub Finder and encourages users to explore the different variants of Bulmers available.

“As an agency Space is passionate about creativity and equally about exploring innovative ways to use technology to communicate with and engage the consumer. This app is a great demonstration of how, through digital technology and creative execution, you can provide an exceptional customer experience and communicate important brand messaging,” comments Sean Kelly, Senior Account Director, Space.

Gillian Graham, Brand Manager, Bulmers said: “Whether at home or in the pub, we want consumers to experience Bulmers at its very best. This app is both entertaining and engaging and provides an innovative way to bring to life the premium quality credentials of Bulmers. In doing so, it also adds excitement and value to the Bulmers drinking experience and encourages consumers to seek out the ‘perfect serve’ wherever they drink Bulmers cider. “The Bulmers app is available for iPhone 4, 4s and iPad2 and 3 via iTunes app store and for Android phones and tablets via Google Play. 

There is a Adobe Acrobat document attached to this news article which you can download. If your browser has the necessary extensions for Adobe Acrobat, it will open automatically in a new window. If not, you will have the option to save it to your hard drive.

Other articles by space:

Desperados launch 2012 customer experience campaign at Boardmasters Festival

Desperados, the original tequila-flavoured beer owned by Heineken continues its successful 2012 UK consumer experience programme after a sell-out festival at Manchester’s Parklife and now this weekend (10th/11th August) at Relentless Energy Drink Boardmasters in Newquay - Europe’s only surf, skate and music festival.

Wed 08 Aug 2012

NIVEA Soft smoothes its way into a new target market with launch of ‘Fashion-Ready Skin’ experiential campaign

Space has created an interactive and engaging experiential campaign for NIVEA Soft multipurpose moisturising cream. It aims to bring the brand to a new target audience of young, aged 20-25, fashion-focused women by building on the brand’s own fashion credentials.

Wed 27 Jun 2012

Space appointed to build Wimbledon brand presence and experience at The Championships 2012

The appointment of Space by the All England Lawn Tennis Club will see an enhanced brand experience for visitors and greater opportunities for Wimbledon's Official Suppliers to engage with visitors in their own way.

Mon 18 Jun 2012

Desperados gets ready to party for 2012

Desperados, the original tequila-flavoured premium packaged lager, owned by HEINEKEN has appointed Space and AnalogFolk to share creative duties for the brand for 2012.

Fri 08 Jun 2012