Search News


 

Bulletproof rebrand the Football Association of Wales

Posted by: Bulletproof | Date added: Wed 12 Jan 2011

The new face of Welsh football is soon to launch, following a complete brand makeover of the Football Association of Wales (FAW) carried out by leading London creative brand agency Bulletproof.

Following a multiple agency credentials review by the FAW earlier this year, Bulletproof were chosen to refresh the FAW core identity and create a full suite of supporting brand elements, as part of a complete ‘root and branch’ brand repositioning.

Considered as having visually fallen out of touch with modern football, the FAW was in need of a new image to help it reconnect with Welsh fans whilst reigniting the passion for football in Wales.

Bulletproof’s challenge was to produce a holistic brand suite, unique and ownable to Wales that expresses national values, whilst delivering the new ‘progressive voice of football’ positioning. One of the initial tasks was to redesign the core FAW brand identity, which had not been touched in 55 years. Commenting on the work, Tony Connor design director at Bulletproof said: “From the outset it was our intention to breathe
life and purpose into the brand through the marque and it’s associated elements. We collaborated with the illustrator Chris Mitchell, to craft an emblem that retained heritage, whilst moving the brand forward in a dynamic and contemporary way.”

The new branding system features an abstract fire-breathing dragon evoking the dynamism and energy surrounding the game and helping support the new strapline ‘fire up your voice’. A new strategic brand architecture was subsequently created to optimise the roles and relationships between all the organisational brand assets including all Welsh National Teams, Welsh Premier league and the Welsh Cup. With all logos developed to ensure a synergy-promoted consistent DNA through the family of assets.

“This project was a massive opportunity to work with the Football Association of a proud nation. The challenge was always to strike a sympathetic balance between the historic and the contemporary… the past and the future. We feel the final creative solution considers these factors fantastically well. It’s a very inspiring body of work and we wish the FAW all the luck in achieving what is a extremely commendable goal… please excuse the pun!” said Bryan Mayers group account director at Bulletproof.

 

See more from Bulletproof


Bulletproof logo

Bulletproof

http://www.wearebulletproof.com

10 Bedford Street, Covent Garden, London, WC2E 9HE
Telephone +44(0) 207 3953636

Other articles by Bulletproof:


Bulletproof designs ICC World Test Championship identity

Bulletproof designs ICC World Test Championship identity

International brand design agency Bulletproof has created the brand identity and visual identity system (VIS) for the International Cricket Council’s (ICC) newly launched ICC World Test Championship (ICC WTC), which was unveiled in a launch event in Abu Dhabi on 12th October.

Date added: Sun 13 Oct 2013


Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof has created a new brand identity and packaging design for Indio.

Date added: Thu 05 Apr 2012


Bulletproof gives Maynards a ‘Marveloose’ makeover

Bulletproof gives Maynards a ‘Marveloose’ makeover

Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.

Date added: Tue 02 Aug 2011


Britain’s Got ‘Design’ Talent says Bulletproof!

Britain’s Got ‘Design’ Talent says Bulletproof!

Following a search for the most promising UK design talent in their newly launched student competition Futureproof, London design agency Bulletproof have chosen two very worthy winners.

Date added: Fri 03 Jul 2009


Bulletproof tops the charts!

Bulletproof tops the charts!

In the recently released Design Week Top 100 Consultancy Survey 2009, Bulletproof topped the charts as 'the fastest growing agency' jumping a massive 24 places due to a remarkable 61% increase in fee income in 2008.

Date added: Wed 24 Jun 2009