Search News


 

Bulletproof makes the world marvel for Cadbury Dairy Milk’s new chocolate bar


Bulletproof makes the world marvel for Cadbury Dairy Milk’s new chocolate bar

Posted by: Bulletproof | Date added: Thu 28 Mar 2013

Bulletproof has created the identity and packaging for the new Cadbury Dairy Milk Marvellous Creations sub-brand soon to launch in the UK

International brand design agency Bulletproof has created the identity and packaging for the new Cadbury Dairy Milk Marvellous Creations sub-brand soon to launch in the UK.

Mondeléz International (then Kraft Foods) invited Bulletproof to collaborate on the launch of a new chocolate variant that would disrupt category conventions while remaining true to the brand’s essence. Cadbury Dairy Milk’s ambition was to create a total experience amongst consumers, from first seeing the chocolate bar on shelf to eating the last piece. The new chocolate would combine unexpected ingredients we know and love, coated in delicious Cadbury Dairy Milk and shaped into a new format.

Bulletproof was keen to ensure that all elements of the NPD proposition were aligned to create a clear concept, with end-to-end integrity. All aspects of the brand and product were considered: branding, design aesthetic and packaging for the chocolate bar.

Anna Bouriak, account director at Bulletproof, said: “It is always exciting to participate in a brand’s development from such an early stage and this project had the whole team gripped from the start. Our challenge was to capture the magical world of Joyville in a bar. Through a series of collaborative strategic workshops, we developed an engaging brand story and a range of range of potential brand positionings.”

Lauren Connor, associate design director at Bulletproof, adds: “The studio buzzed with excitement when the Cadbury Dairy Milk Marvellous Creations brief arrived. Not only because of the great tasting product but also because of our proposed ‘Carnival’ design direction. This area is bursting with weird and wonderful imagery and ultimately inspired our final design solution. The packaging gives the impression that the carnival has just rolled into town with the promise of marvellously strange flavour combinations.”

Cadbury Dairy Milk Marvellous Creations will be sold in 2 flavours – Jelly Popping Candy Shells and Cookie Nut Crunch. The product is to be launched in the UK next month*.

* Cadbury Dairy Milk Marvellous Creations was first launched in Australia last year and Bulletproof was responsible for the design for this also.
 

See more from Bulletproof


Bulletproof logo

Bulletproof

http://www.wearebulletproof.com

10 Bedford Street, Covent Garden, London, WC2E 9HE
Telephone +44(0) 207 3953636

Other articles by Bulletproof:


Bulletproof designs ICC World Test Championship identity

Bulletproof designs ICC World Test Championship identity

International brand design agency Bulletproof has created the brand identity and visual identity system (VIS) for the International Cricket Council’s (ICC) newly launched ICC World Test Championship (ICC WTC), which was unveiled in a launch event in Abu Dhabi on 12th October.

Date added: Sun 13 Oct 2013


Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof has created a new brand identity and packaging design for Indio.

Date added: Thu 05 Apr 2012


Bulletproof gives Maynards a ‘Marveloose’ makeover

Bulletproof gives Maynards a ‘Marveloose’ makeover

Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.

Date added: Tue 02 Aug 2011


Bulletproof rebrand the Football Association of Wales

Bulletproof rebrand the Football Association of Wales

The new face of Welsh football is soon to launch, following a complete brand makeover of the Football Association of Wales (FAW) carried out by leading London creative brand agency Bulletproof.

Date added: Wed 12 Jan 2011


Britain’s Got ‘Design’ Talent says Bulletproof!

Britain’s Got ‘Design’ Talent says Bulletproof!

Following a search for the most promising UK design talent in their newly launched student competition Futureproof, London design agency Bulletproof have chosen two very worthy winners.

Date added: Fri 03 Jul 2009