Search News


 

Bulletproof creates the global Visual Identity System for Heineken’s new ‘Odyssey’ Legends campaign


Bulletproof creates the global Visual Identity System for Heineken’s new ‘Odyssey’ Legends campaign

Posted by: Bulletproof | Date added: Thu 27 Feb 2014

Heineken has just launched the next campaign within its Legends platform, ‘The Odyssey’, with a global Visual Identity System (VIS) designed by international brand design agency Bulletproof.

This was the first Heineken project awarded to Bulletproof by the Heineken global design team and the agency were appointed based on the strength of their credentials and other work within the HEINEKEN Group. The project kicked off in March 2013.


The agency was briefed to create the VIS for ‘The Odyssey’*, part of which was a ‘Take the Stage’ promotion, which invites adult consumers to show the world their legendary talents on one of three celebrated Heineken stages.**

The VIS needed to translate across global markets, be effective across multiple communication platforms such as music, art, film and sport and be flexible for application across digital, in-store and packaging.

Els Dijkhuizen, Heineken® concept development manager says: "We wanted to create a strong visual link across all touch points for this campaign, making it iconically Heineken. This is the first time we have worked with Bulletproof, but their approach and design strategy provided the missing link, helping us to achieve our ambition of a coherent and recognisable campaign."

Bulletproof says: “"The most effective solutions are usually the most simple and this 'Visual Identity System’ ticked both boxes. The trick was to find the right combination of bold, iconic branding with a clear campaign story that translated across all markets and that could be flexible enough to communicate on multiple platforms and on all formats.

The result was a coherent and spectacular campaign, which successfully balanced the iconic branding with the overall campaign story.”


* The television campaign was created by Wieden + Kennedy Amsterdam
** The 4 stages are 1) the set of the next James Bond film 2) DJ-ing at the Heineken House at a 2014 music festival or 3) center court at the 2014 US Open and 4) art

 

See more from Bulletproof


Bulletproof logo

Bulletproof

http://www.wearebulletproof.com

10 Bedford Street, Covent Garden, London, WC2E 9HE
Telephone +44(0) 207 3953636

Other articles by Bulletproof:


Bulletproof designs ICC World Test Championship identity

Bulletproof designs ICC World Test Championship identity

International brand design agency Bulletproof has created the brand identity and visual identity system (VIS) for the International Cricket Council’s (ICC) newly launched ICC World Test Championship (ICC WTC), which was unveiled in a launch event in Abu Dhabi on 12th October.

Date added: Sun 13 Oct 2013


Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof modernizes much-loved Mexican Lager brand Indio

Bulletproof has created a new brand identity and packaging design for Indio.

Date added: Thu 05 Apr 2012


Bulletproof gives Maynards a ‘Marveloose’ makeover

Bulletproof gives Maynards a ‘Marveloose’ makeover

Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.

Date added: Tue 02 Aug 2011


Bulletproof rebrand the Football Association of Wales

Bulletproof rebrand the Football Association of Wales

The new face of Welsh football is soon to launch, following a complete brand makeover of the Football Association of Wales (FAW) carried out by leading London creative brand agency Bulletproof.

Date added: Wed 12 Jan 2011


Britain’s Got ‘Design’ Talent says Bulletproof!

Britain’s Got ‘Design’ Talent says Bulletproof!

Following a search for the most promising UK design talent in their newly launched student competition Futureproof, London design agency Bulletproof have chosen two very worthy winners.

Date added: Fri 03 Jul 2009