Posted by: Bulletproof | Date added: Wed 05 Jun 2013
Launching this month, is an exciting new Dark Fruit variant from Strongbow, the UK’s biggest selling cider brand with packaging designed by international brand design agency Bulletproof.
Bulletproof were awarded the project by Strongbow brand owner HEINEKEN in October 2012 based on the strength of their existing relationship with the Strongbow UK brand team.
Commenting on the project Lucy Harman, Strongbow UK brand manager said: “The packaging designed by Bulletproof, fits into the new look introduced by the brand redesign of June 2012. The Dark Fruit look is a natural evolution, introducing a more premium, sleek and understated style. Overall the design retains the power and masculine pride of the parent brand, but introduces an intriguing new variant for a new generation of cider drinkers.”
Tony Connor, Bulletproof creative director adds: "Strongbow Dark Fruit heralds a new era in the evolution of the Strongbow brand. In a sea of premium flavoured cider we wanted to create a credible, accessible option for Everyday Cider drinkers with a powerful, masculine positioning. The matte charcoal finish ensures masculine cues, whilst remaining inherently Strongbow through our distinctive architecture and branding."
Strongbow Dark Fruit will initially launch a 440ml can with 10 x 440ml can multipacks available in the off-trade from June 2013, followed by 500ml glass bottles from mid August.
10 Bedford Street, Covent Garden, London, WC2E 9HE Telephone +44(0) 207 3953636
International brand design agency Bulletproof has created the brand identity and visual identity system (VIS) for the International Cricket Council’s (ICC) newly launched ICC World Test Championship (ICC WTC), which was unveiled in a launch event in Abu Dhabi on 12th October.
Date added: Sun 13 Oct 2013
Bulletproof has created a new brand identity and packaging design for Indio.
Date added: Thu 05 Apr 2012
Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.
Date added: Tue 02 Aug 2011
The new face of Welsh football is soon to launch, following a complete brand makeover of the Football Association of Wales (FAW) carried out by leading London creative brand agency Bulletproof.
Date added: Wed 12 Jan 2011
Following a search for the most promising UK design talent in their newly launched student competition Futureproof, London design agency Bulletproof have chosen two very worthy winners.
Date added: Fri 03 Jul 2009