Posted by: Bulletproof | Date added: Thu 27 Feb 2014
International brand design agency Bulletproof have designed the packaging for a new Coco Pops variant, Croco Copters, which has just launched in grocery retail across the UK.
A European rostered agency, Bulletproof was awarded the project by Kellogg’s innovation team based on the strength of their existing work for the company.
The agency was briefed to create a fun and imaginative design that would engage kids on a highly interactive level through exciting graphics and visual games.
A bold and unexpected blue colour palette was chosen to build context to the new ‘helicopter’ storyline in the Coco/Croc* saga and capture the imagination and attention of the target market.
The cog format of the product takes centre stage within the design, both heroed in the product photography and also featuring as graphic holding devices for the brand story and games.
Lorraine Allen, Kellogg’s European Innovation Marketing Manager says: “We are delighted with the Coco Pops Croco Copters design, which engages kids beyond what’s in the breakfast bowl and truly brings the concept to life on pack. Bulletproof have delivered in all areas of the brief and we are delighted with the result.”
Bulletproof global creative director Nick Rees says: “I love a good hero and villain story - Sherlock and Moriarty, Superman and Lex Luther - so it was great fun to get involved in the next installment between Coco and Croc. Projects like this are always really fun and moving away from the traditional yellow colour palette was a bold statement for the brand.”
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