Posted by: Bulletproof | Date added: Fri 03 Jul 2009
Following a search for the most promising UK design talent in their newly launched student competition Futureproof, London design agency Bulletproof have chosen two very worthy winners.
Following a search for the most promising UK design talent in their newly launched student competition Futureproof, Bulletproof have chosen two very worthy winners.
1st prize went to David Blakemore from Somerset College who has won £2000 and a 4 week placement. Second prize was awarded to Lindsey Whittle from Northumbria University – she wins £750 cash and a 2 week placement. Both students are final year undergraduates studying BA (Hons) Graphic Design.
Bulletproof conceived Futureproof to ensure that the exciting industry in which we thrive and operate is ‘futureproofed’… long live the commercialism of creativity! Working alongside college tutors, the agency asked students from Northumbria University, Somerset College, University College Falmouth and Norwich University* to design a new drinks brand from scratch.
The design brief asked students to consider more than the basics - the new brand must be ‘occasion based’ and satisfy a consumer ‘need state’. Entries were judged according to the strength and uniqueness of the idea, it’s relevancy for consumers, the rationale supporting the idea, on shelf presence and overall creative execution.
David answered the brief superbly by submitting a unique range of drinks called 'Jolly Good Juice' which help people suffering from depression in the winter months by offering them a 'perk up' vitamin drink.
Lindsey created a fertility drink called 'Bloom', a herbal drink for couples who are trying for a baby. This product, aimed at the mainstream market, would be sold in his and her bottles, packed together to offer a month’s supply, mirroring the woman’s menstrual cycle.
Commenting on the results, founder Gush Mundae said:
“We wanted to nurture our beloved industry, and unearth the top talent from around the UK by introducing a competition where we recruit the most passionate and dedicated design students. Unfortunately the level of entries fell short of the standards we expected - the difference between very good and average was seismic, which was quite surprising and a little worrying.
David and Lindsey’s work really stood out with both having strong ideas based on sound consumer insights, realised intuitively and executed with integrity. We are delighted to have such great talent joining us for work placements this summer and we want to thank them for all the effort they put into this competition.”
* These universities and colleges were all chosen due to the strength of their Brand and Packaging Design courses, plus their ties to some of the design staff at Bulletproof who were past students.
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