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Bremont Gets Thoughtful Identity Update And Digital Refresh

Posted by: Thought by Design Limited

Date added: Mon 18 Jun 2012

Bremont, the quintessentially British watch brand, has undergone an exciting identity overhaul and digital refresh following an in-depth brand audit by THOUGHT by design.

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The review, which was initiated to clearly define Bremont’s personality and brand positioning, includes; a new signature, core colour palette, typography and image style which was supported by an extensive digital relaunch project which included integrating a completely new web platform and UI architecture.

The new digital presence now boasts a lifestyle magazine format, which will appeal to the enthusiasts who engage with the brand. Key themes associated with the ‘World of Bremont’ including British engineering, adventure and endurance are all prominent across the site and boutique to build greater brand reinforcement. Third party integration is also a big focus for the new site with integrated social media feeds email marketing system and CRM system to name just a few of the hidden architecture features.

Giles English, Co-Founder of Bremont comments ‘Thought By Design presented a comprehensive strategy which demonstrated a clear understanding of the ‘World of Bremont’ and how our branding could be developed to improve our presence online. The transition has taken us from a brand only site to a balanced brand/ enthusiast destination site. The team helped us to develop a consistency which we could build upon for all future activity’ 

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