Posted by: Brand Image | Date added: Mon 18 Sep 2017
Brandimage, a leading global consultancy of brand equity architects and designers, announced the launch of new beauty line created for retailer Monoprix.
While the packaging is the first element that catches the customer’s eye in stores, the right on-pack tone is key to creating a connection. The aim was to make the offer easier to understand and communicate Monoprix’s desire to give women real products that say what they do and do what they say.
For this new skin care line, Brandimage put a subtle spin on the Monoprix graphic identity, using the apostrophe for which the retailer is known in a new way.
Designed as a window onto the main ingredient or texture of each product, the symbol reveals the natural and technical benefits of the products and evokes the effectiveness and pleasure of using them.
Ensuring transparency regarding the containers was a natural graphic design choice with a chic and modern appeal.