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Behind The Scenes At Dare's New Commercial For Hovis


Posted by: Dare | Date added: Wed 04 May 2011

On your marks, get set, go… hundreds of British farmers race across the countryside to encourage the nation to champion local produce.

In this exclusive video taking you behind scenes of the latest iconic Hovis commercial, experience the drama, thrills and spills as hundreds of British farmers race across the countryside to cross the finish line in a battle of honest, spirited endeavour.

Overcoming a number of obstacles along the way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat.

Promoting the use of 100% British Wheat* across the Soft White range, ‘Farmer’s Race’ is the latest in a long line of iconic and much-loved adverts that encapsulate the quintessential ‘Britishness’ of the nation.

The video hopes to encourage the nation to champion British produce and support local famers. 

 

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