Posted by: Dare | Date added: Wed 04 May 2011
On your marks, get set, go… hundreds of British farmers race across the countryside to encourage the nation to champion local produce.
In this exclusive video taking you behind scenes of the latest iconic Hovis commercial, experience the drama, thrills and spills as hundreds of British farmers race across the countryside to cross the finish line in a battle of honest, spirited endeavour.
Overcoming a number of obstacles along the way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat.
Promoting the use of 100% British Wheat* across the Soft White range, ‘Farmer’s Race’ is the latest in a long line of iconic and much-loved adverts that encapsulate the quintessential ‘Britishness’ of the nation.
The video hopes to encourage the nation to champion British produce and support local famers.
Digital agency Dare has announced the appointment of Caroline Sparkes as managing partner, alongside Chris Cavey and Scott Anderson as business directors.
Date added: Thu 05 Apr 2018
DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.
Date added: Thu 16 Feb 2017
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.
Date added: Thu 23 Jun 2011
B&Q has launched a viral campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q can free you from a fear of DIY.
Date added: Fri 27 May 2011