Posted by: Dare | Date added: Wed 04 May 2011
On your marks, get set, go… hundreds of British farmers race across the countryside to encourage the nation to champion local produce.
In this exclusive video taking you behind scenes of the latest iconic Hovis commercial, experience the drama, thrills and spills as hundreds of British farmers race across the countryside to cross the finish line in a battle of honest, spirited endeavour.
Overcoming a number of obstacles along the way, the race enforces the message that Hovis works with farmers across the country to grow the best quality British wheat.
Promoting the use of 100% British Wheat* across the Soft White range, ‘Farmer’s Race’ is the latest in a long line of iconic and much-loved adverts that encapsulate the quintessential ‘Britishness’ of the nation.
The video hopes to encourage the nation to champion British produce and support local famers.
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch.
Date added: Fri 31 Aug 2018
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people.
Date added: Mon 16 Jul 2018
Digital creative agency Dare, part of the Inside Ideas Group, has appointed Ben Long as its creative director.
Date added: Fri 15 Jun 2018
DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.
Date added: Thu 16 Feb 2017
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.
Date added: Thu 23 Jun 2011