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BEcause Tempts Consumers with a Taste of Luxury for Danone

Posted by: BEcause Brand Experience

Date added: Thu 19 Jul 2012

Brand Experience agency BEcause has launched a tempting sampling campaign to encourage consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

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In line with Danone’s television advert featuring Britain’s Got Talent judge, Amanda Holden, the yogurt is being handed out by bare-chested male models at four London train stations and Westfield shopping centre, operating from a glamorous Greek-inspired stand.

The campaign was unveiled at Paddington Station on Monday, and will visit Clapham, Liverpool Street and Marylebone stations over the week. From Friday 20th the activity will move to Westfield shopping centre for the weekend.

Anna Bradshaw, Account Director, BEcause comments:
“Danone has developed Oykos to be wonderfully thick and creamy – a real taste of luxury! With this sampling activity we want to show people on the go that we all have time to be swept off our feet and indulge in a little luxury.”

Danone first launched Oykos in May this year and is available nationwide.

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