BEcause Tempts Consumers with a Taste of Luxury for Danone
Posted by: BEcause Brand Experience
Date added: Thu 19 Jul 2012
In line with Danone’s television advert featuring Britain’s Got Talent judge, Amanda Holden, the yogurt is being handed out by bare-chested male models at four London train stations and Westfield shopping centre, operating from a glamorous Greek-inspired stand.
The campaign was unveiled at Paddington Station on Monday, and will visit Clapham, Liverpool Street and Marylebone stations over the week. From Friday 20th the activity will move to Westfield shopping centre for the weekend.
Anna Bradshaw, Account Director, BEcause comments:
“Danone has developed Oykos to be wonderfully thick and creamy – a real taste of luxury! With this sampling activity we want to show people on the go that we all have time to be swept off our feet and indulge in a little luxury.”
Danone first launched Oykos in May this year and is available nationwide.
Other articles by BEcause Brand Experience:
Yorkshire Tea staged its first piece of major experiential activity with a press event aboard the Orient Express this week, designed to allow journalists, bloggers and loyal brand fans to celebrate the joys of a proper brew together.
Mon 29 Apr 2013
Brand experience agency BEcause has launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio, a new range of super thick and super tasty strained yogurts.
Fri 05 Apr 2013
LEGO®, the global toy brand, has appointed brand experience agency BEcause to mastermind a 9 month experiential roadshow centred around its new Legends of Chima range.
Tue 19 Feb 2013
British Gas has completed an Autumn roadshow in partnership with regional water companies as part of the brand’s on-going mission to promote energy-saving products and techniques for the home.
Thu 01 Nov 2012
Brand experience agency BEcause has strengthened its senior management team with the appointment of Katie Penfold as Business Director and Carl Bowler as Commercial Manager.
Thu 25 Oct 2012
By: Jonathan Williams
By: Jonathan Chadwick
By: kitten mitten