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B&Q Launches Spoof Horror Films To Promote In-Store Demos


Posted by: Dare | Date added: Fri 27 May 2011

B&Q has launched a viral campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q can free you from a fear of DIY.

The ‘DIY Horror’ films parody classic horror films, The Shining, Psycho and Poltergeist, to promote the retailer’s free in-store demos, which cover everything from hanging baskets to laminate flooring.

The virals use the strapline ‘DIY doesn’t have to be scary’ and launch this week across YouTube (YouTube.com/user/bandq) and the retailer’s website (DIY.com/demos). They will be supported by an online marketing campaign, created by Dare.

Credits
Client: Kim Mair, Social Media Co-ordinator and James Ward, Advertising Planning Manager
Creative agency: Dare
Creative team: Dan Harrison and Jonny Watson. Erik Weidenhielm and John Gibson
Copywriter: Emma Lawson, Nicky Palamarczuk
Director and production: Ben Whitehouse and Agile Films

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