Posted by: Dare | Date added: Fri 27 May 2011
B&Q has launched a viral campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q can free you from a fear of DIY.
The ‘DIY Horror’ films parody classic horror films, The Shining, Psycho and Poltergeist, to promote the retailer’s free in-store demos, which cover everything from hanging baskets to laminate flooring.
The virals use the strapline ‘DIY doesn’t have to be scary’ and launch this week across YouTube (YouTube.com/user/bandq) and the retailer’s website (DIY.com/demos). They will be supported by an online marketing campaign, created by Dare.
Client: Kim Mair, Social Media Co-ordinator and James Ward, Advertising Planning Manager
Creative agency: Dare
Creative team: Dan Harrison and Jonny Watson. Erik Weidenhielm and John Gibson
Copywriter: Emma Lawson, Nicky Palamarczuk
Director and production: Ben Whitehouse and Agile Films
Digital agency Dare has announced the appointment of Caroline Sparkes as managing partner, alongside Chris Cavey and Scott Anderson as business directors.
Date added: Thu 05 Apr 2018
DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.
Date added: Thu 16 Feb 2017
Dare has created a new brand – ‘Love Food, Give Food’ – for charity Action Against Hunger, which appeals to the nation’s food lovers to turn their passion for food into an action against hunger.
Date added: Thu 23 Jun 2011
On your marks, get set, go… hundreds of British farmers race across the countryside to encourage the nation to champion local produce.
Date added: Wed 04 May 2011