Posted by: Dare | Date added: Fri 27 May 2011
B&Q has launched a viral campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q can free you from a fear of DIY.
The ‘DIY Horror’ films parody classic horror films, The Shining, Psycho and Poltergeist, to promote the retailer’s free in-store demos, which cover everything from hanging baskets to laminate flooring.
The virals use the strapline ‘DIY doesn’t have to be scary’ and launch this week across YouTube (YouTube.com/user/bandq) and the retailer’s website (DIY.com/demos). They will be supported by an online marketing campaign, created by Dare.
Client: Kim Mair, Social Media Co-ordinator and James Ward, Advertising Planning Manager
Creative agency: Dare
Creative team: Dan Harrison and Jonny Watson. Erik Weidenhielm and John Gibson
Copywriter: Emma Lawson, Nicky Palamarczuk
Director and production: Ben Whitehouse and Agile Films
The Inside Ideas Group has announced a senior leadership team restructure within its digital agency, Dare, following its acquisition by martech company You & Mr Jones earlier this year. The move comes as part of a talent succession plan that bolsters both Dare’s and IIG’s capabilities, offering further alignment as the group settles into Y&MJ.
Date added: Tue 16 Apr 2019
Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell.
Date added: Wed 19 Dec 2018
Experience, design and engineering company Dare has today launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being rehomed - particularly around Halloween.
Date added: Wed 31 Oct 2018
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch.
Date added: Fri 31 Aug 2018
Experience, design and engineering company Dare has announced its partnership with SuperHi, the online coding school and creative community, to launch a scholarship for women and non-binary people.
Date added: Mon 16 Jul 2018