Posted by: Mr B & Friends | Date added: Mon 27 Jul 2015
Brand consultancy Mr B & Friends have completed a repositioning and rebranding programme for Azzurri Communications, the £100 million technology, communications and managed services company.
Under the unifying brand proposition, 'Beyond expectation', the agency has executed a brand positioning and corporate identity strategy that engages Azzurri's internal and external audiences.
It has also created a new and visual and verbal style that will be applied to interiors, website, social media channels and all external and internal communications.
Widely acknowledged as the experts for unified communications and technology solutions for the enterprise market, Azzurri connects organisations with their people, their customers, their suppliers and their data, in the office, on the move and in the cloud.
Simon Barbato, Founder and CEO of Mr B & Friends comments, "Azzurri's market is changing rapidly. Consolidation of providers is driving competitiveness and there is a danger of compromising a premium positioning by commoditising products and services. Azzurri recognised the need to restate their position and to re articulate the quality, pedigree and capability of the business. Our three year brand strategy roadmap provided the blue print for this dynamic organisation. The new brand strategy paved the way to create a new identity that reflects an organisation that is fresh, lean and accomplished with ambitions to become the 'go to’ communications and technology partner for both business and the public sector.”
Simon continues, ”We have worked with Chris Jagusz, Azzurri’s CEO, on previous occasions, and together we have been able to create something really special that personifies Azzurri and will help take it forward during this important period in its history.”
Designed by Mr B & Friends creatives Sheena Mistry and Steve Richardson, the visual language of the brand also features bespoke illustrations by Mauco Sosa, a Madrid based Art Director and illustrator. These illustrations create an unexpected, unique world which highlight the benefits of working with Azzurri, while linking to the brand strategy. The implementation of the new brand was carried out by Azzurri’s in-house marketing team.
Steve Richardson, Executive Creative Director of Mr B & Friends, adds, "We felt Mauco's illustrative worlds were perfect for the brand, and are thrilled the client team were on board with this brave style. The combination of bold colour, imagery and tone of voice reflects the unique abilities of this dynamic company, which is famed for its customer service. We have created a brand that not only unifies Azzurri as a company, but is also unexpected and new in its space.”
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