Search News


 

Airport Group Embarks on Digital Journey with Agency Appointment


Airport Group Embarks on Digital Journey with Agency Appointment

Posted by: Code Computerlove Ltd | Date added: Wed 21 Jun 2017

The Manchester Airports Group (MAG), the country's largest UK owned airport operator, has appointed digital agency Code Computerlove, as it embarks on a journey of reinventing its digital experiences, beginning with a programme of performance optimisation.

Four UK airports come under the MAG umbrella – Stanstead, East Midlands, Bournemouth and Manchester (which is the busiest airport outside the London region) – that combined serve around 42 million passengers every year.

Its partnership with Code will begin with a programme of performance optimisation for each of the Airport websites, where the agency will work in rapid cycles to develop and publish new user features and customer experiences focusing on the most visited and commercially important sections of the site.

Using its Design Sprint process, Code will identify opportunities that will be further explored with user experience methodologies and iterations on the live sites as insights are gained with real users. Work will also be done laying the foundations for further development with regards to the group’s technical infrastructure.

Nolan Hough, EVP Ecommerce, at MAG, said ‘’We commissioned Code to help drive more commercial value from our main traffic driving landing pages, looking at how users behave in order to fuel new ideas, without redeveloping the underlying software or adding complexity.

‘’We’ve very much bought into Code’s approach. Rather than spend months in development, Code’s philosophy to digital development means that we can have live prototypes in the hands of real users collecting real data rapidly – which for us is great. We learn fast whilst limiting our exposure to commercial risk.’’

Nolan added: “There is a longer term vision that we’re working to that will see us applying more sophisticated digital technologies and techniques to achieve our overall commercial ambitions, focused on a better understanding of our customer and using data in a more effective way.

“Our vision is to be come the world’s most customer-centric and stress free travel experience by focusing on Mobile First, intuitive and personalised digital airport experiences.”

Code Computerlove client services director Rob Jones said: “This is a hugely exciting project for us to be working on, with a client-side team that has huge ambitions in terms of developing their digital capabilities.

“While delivering immediate value to the current sites, the long term goal is to make MAG an innovator in its field and world-class customer service provider.”
 

Other articles by Code Computerlove Ltd:


New report reveals organisational mindset driving digital effectiveness

New report reveals organisational mindset driving digital effectiveness

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

Date added: Thu 12 Jul 2018


Code Computerlove named in 2018 ‘Best Places To Work’ list

Code Computerlove named in 2018 ‘Best Places To Work’ list

Digital agency Code Computerlove has been named in a new 50 Best Places To Work list recognising outstanding businesses in the marketing, advertising and media industry.

Date added: Thu 22 Mar 2018


Code Computerlove redesigns Bentley Collection ecommerce site with focus on Customer Experience

Code Computerlove redesigns Bentley Collection ecommerce site with focus on Customer Experience

Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and new retail platform. The new site provides an enhanced customer experience whilst being highly optimised for conversion.

Date added: Thu 01 Mar 2018


Key Tech Trends to Watch in 2018

Key Tech Trends to Watch in 2018

Over the course of 2017, there were three key trends that kept appearing again and again in the headlines - those of chatbots and voice search, Artificial Intelligence and Augmented Reality. But are these trends really all they are cracked up to be or are they just a fad? Louis Georgiou from Code Computerlove reviews the ‘top tech trends to watch in 2018’.

Date added: Tue 16 Jan 2018


Five Trends That Will Dominate Digital in 2018

Five Trends That Will Dominate Digital in 2018

Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what will be the five most significant shifts in digital techniques during 2018.

Date added: Wed 10 Jan 2018