Posted by: UM London | Date added: Thu 19 Jul 2018
A+E Networks UK has appointed UM as its new media strategy, planning and buying partner. The partnership began in July 2018.
The broadcasting network appointed UM after a competitive pitch. Its previous media agency was Arena Media.
A+E Networks UK was seeking a strategic partner to plan and buy all media investment, offline and online. It was also keen to explore innovation and new ways of reaching audiences to maximise the reach and impact of its programming.
A+E has a portfolio of five high-quality, factual and entertainment channel brands within the UK, including HISTORY, Crime+Investigation and free-to-air channel, BLAZE.
Chris Hancox, VP Marketing at A+E Networks UK, comments: “UM really challenged our brief during the pitch process with some inspired media, creative and insight solutions. We can’t wait to start working with their talented team on some forward thinking and innovative campaigns.”
Andy Corcoran, Managing Partner of Creative Services at UM, adds: “We’re delighted to be working with A+E Networks UK, and really proud that they loved our passion and energy for their business.”
UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients.
Date added: Thu 19 Apr 2018
Footwear brand SOREL is working with media agency UM to build awareness around this year’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a branded 180-degree photo booth to its stand to capture the imagination of potential customers and influencers at the event.
Date added: Fri 10 Nov 2017
UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering.
Date added: Mon 02 Oct 2017