Posted by: Schawk | Date added: Mon 18 Apr 2011
Embracing Royal Wedding fever (and secretly satisfying a long term ambition to build a Post-it creation), boutique digital design agency (untitled), part of Schawk Inc, have ordered in over 4,000 Post-it notes to create a mural in celebration of the forthcoming Royal Wedding.
Aiming to fill their offices’ street- facing windows with the giant Post-it note pixilated art creation, the team at (untitled) will began the task of strategically placing Post-it notes to form the design from 4 pm on the 13th of April 2011 and finished late afternoon on the 14th of April 2011.
“We have been thinking about making a Post-it note mural for some time, but we never got round to it, partly because we simply couldn’t find a reason to create one. The forthcoming Royal Wedding presented us with a great opportunity to embrace the royal wedding mania and get the whole creative team involved. And of course, let’s face it; it’s a great excuse to spend the afternoon creating with Post-its”.
3M say that the Post-it note was invented as a solution without a problem, so it seems appropriate to use them to develop our very own creation without a reason. Some of the best art is made from the most basic resources; Chris Ofili had elephant dung, Tracy Emin had her knickers – we have Post-its!”
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