‘The Pollinator’ App by Refinery Creates A Buzz For The Co-operative
Posted by: Refinery
Date added: Thu 24 May 2012
Refinery, working in conjunction with Salford based creative production studio Mi, produced the game as part of The Co-operative’s Plan Bee Campaign – an initiative highlighting the plight of the honeybee whose numbers have drastically declined in recent years.
The game called “The Pollinator” features a superhero bee sent back from the future to save bees from extinction.
The free game is available for iPhone, iPad and iPod Touch and can be downloaded from The App Store
Set to the Flight of the Bumblebee music, The Pollinator game challenges players to move through three outdoor scenes - countryside, garden and urban - collecting as many bees as they can, whilst avoiding dangers such as wasps, rain and Varroa mites – highlighting some of the hazards facing bees in real life.
Players can share their scores through Facebook and Twitter and compete to see who can save the most bees. The app communicates tips on how to helpbees in your own garden, such as keeping plants well watered to ensure theyproduce lots of nectar for bees, which pop up at the end of each level.
It’s being promoted through PR, Facebook advertising and social channels, The Co-operative’s customer magazine and email marketing, on the brand’s website and at member events taking place throughout the summer. A promotional video
Joe Bowler, Refinery director, said:
“The Co-operative approached us to create an app for Plan Bee to help build awareness of the issues facing honey bees and other pollinators and to complement the work Refinery has done on this project.
”The game gets an important message across in a fun way and will spread among core target audiences through social channels.”
A Co-operative roster agency, Refinery has worked with the Co-operative Group for more than a decade. In addition to working with the Co-operative’s Social Goals Team to produce The Pollinator app, it is currently handling projects for Co-operative Food, Pharmacy, FuneralCare, Travel and Legal Services. Previous projects for the Social Goals division include Farm to Fork and Walking Bus.
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