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I am independent planner offering a fairly unique perspective, having worked as a qualitative and quantitative researcher, ATL and BTL planner, and as a consultant in an NPD and brand development consultancy. While I have a specific expertise in the NFP sector, I have worked in a multitude of sectors: FMCG, Consumer durables, IT, finance, and B2B. While I love working with creatives, I have a focus on integrating insight: bringing together the information from data, research, customer service and social networking to deliver the promise of true customer focus.

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News by TNP Ltd

You want my ‘engagement’? It’ll cost you…

You want my ‘engagement’? It’ll cost you…

I have a family – spouse, kids, parents, siblings, and the rest. I have friends and colleagues, acquaintances and clients. I have a community, nationality, ethnicity and religion.

Tue 25 Oct 2011

Why can’t the Insight Sector deliver ‘customer-centricity’ and profit?

Why can’t the Insight Sector deliver ‘customer-centricity’ and profit?

Today integrated communications is the norm, not simply because it works but because brave clients and agencies worked hard to make it work. Yet Insight, a vital part of the marketing mix, still remains un-integrated thereby making the vast majority of companies far less ‘customer centric’ than they claim to be. Integrated properly it would deliver profit and true ‘customer-centricity’ so what exactly is the problem and how can it be solved?

Fri 26 Aug 2011


Planning Research Strategy Charity Brand Insight Workshops Speaker


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