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TNP Ltd

I am independent planner offering a fairly unique perspective, having worked as a qualitative and quantitative researcher, ATL and BTL planner, and as a consultant in an NPD and brand development consultancy. While I have a specific expertise in the NFP sector, I have worked in a multitude of sectors: FMCG, Consumer durables, IT, finance, and B2B. While I love working with creatives, I have a focus on integrating insight: bringing together the information from data, research, customer service and social networking to deliver the promise of true customer focus.

49 Westbury Road, N12 7PB
Telephone 07932 694 771
Email TNP Ltd

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News by TNP Ltd

You want my ‘engagement’? It’ll cost you…

You want my ‘engagement’? It’ll cost you…

I have a family – spouse, kids, parents, siblings, and the rest. I have friends and colleagues, acquaintances and clients. I have a community, nationality, ethnicity and religion.

Tue 25 Oct 2011

Why can’t the Insight Sector deliver ‘customer-centricity’ and profit?

Why can’t the Insight Sector deliver ‘customer-centricity’ and profit?

Today integrated communications is the norm, not simply because it works but because brave clients and agencies worked hard to make it work. Yet Insight, a vital part of the marketing mix, still remains un-integrated thereby making the vast majority of companies far less ‘customer centric’ than they claim to be. Integrated properly it would deliver profit and true ‘customer-centricity’ so what exactly is the problem and how can it be solved?

Fri 26 Aug 2011


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Planning Research Strategy Charity Brand Insight Workshops Speaker

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Advertising, Marketing and PR | Advertising Agencies, Marketing Consultants, Media Agencies,