News from AgencyUK
Established luxury consumer brands are taking a kicking. Find out why.
Wed 05 Jul 2017
Guest blog from Iridium Insights, specialists in data integration, analytics and insights for the consumer goods industry.
Wed 16 Nov 2016
It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.
Wed 02 Nov 2016
An open letter to the Advertising Standards Authority, Committee of Advertising Practice and Electoral Commission
I write not through political discontent, a disheartening towards our democratic process or through any ill wishes towards Brexit or Remain voters. I write in complaint of the propaganda and battle cries from which all parties fought their corner. In particular, I write to lobby your organisations so that future political campaigns may fall subject to the CAP Code.
Fri 01 Jul 2016
Earlier this year, award-winning communications firm AgencyUK was appointed by leading provider of workplace health and wellbeing cover, Westfield Health, to launch a new campaign for National Walking Month.
Thu 30 Jun 2016
Nine minutes before Boris Johnson publicly declared which side he was backing in Britain's referendum on membership of the European Union, he texted David Cameron to let him know - “Dave, I’m backing Brexit. Soz.” Or words to that effect. It was less than ten minutes before the media-at-large knew.
Tue 21 Jun 2016
Earlier this year ThaiBev-owned brand Chang Beer appointed Bath-based marketing firm AgencyUK to run an integrated PR, social media, creative and experiential marketing campaign to increase awareness of the product and its new SKU.
Wed 08 Jun 2016
A campaign created by AgencyUK to help tackle antibiotic resistance through educating parents has just received national recognition at the Antibiotic Guardian awards. The award comes as news of a ‘dramatic’ reduction in antibiotic prescription has been announced by the NHS this week.
Fri 27 May 2016
AgencyUK launched a ‘refreshingly Thai’ experience at Westfield Stratford City last week in their latest experiential activation for popular Thai Beer brand Chang Beer.
Wed 25 May 2016
Hornby’s spoof passenger information posters on station platforms campaign has been awarded the highest accolade in world advertising, winning a coveted pencil at the annual D&AD awards in London.
Tue 24 May 2016
The misery of summertime itching , sleepless nights and endless winter sniffles could be left behind as AgencyUK launch a series of new product ranges from online e-tailer, Pestle Herbs, with a targeted digital campaign. The campaign follows the agency’s appointment earlier this year to develop brand strategy and manage brand communications.
Fri 20 May 2016
Last October AgencyUK was appointed by international development charity Send a Cow to promote their Christmas fundraising campaign.
Tue 08 Mar 2016
AgencyUK have introduced 3 new sports brands to their portfolio of clients following a focused new business campaign ahead of Rio 2016 Olympic and Paralympic Games.
Mon 15 Feb 2016
Award-winning communications firm AgencyUK has been appointed by fellow Bath brand Norland College to look after future PR campaigns.
Tue 09 Feb 2016
AgencyUK have been appointed by founder and serial entrepreneur Mathew March-Smith to launch Pestle Herbs, his latest venture catering to the increasingly aware ethical consumer. Mathew has a string of successes under his belt, including a leading London digital agency and the much-revered PongCheese.co.uk.
Tue 26 Jan 2016
AgencyUK Managing Director, Sammy Mansourpour, looks to 2016 and discusses what trends he thinks will be big over the next year.
Tue 05 Jan 2016
The Christmas season is upon us and award-winning integrated marketing firm AgencyUK has commissioned local artist Kate Davies to create an interactive Christmas card.
Mon 14 Dec 2015
Leading integrated marketing agency AgencyUK has rounded off a successful year with five wins at the prestigious Drum Network Awards, including the coveted Chairman’s Award for its work with Welsh Lamb.
Tue 08 Dec 2015
AgencyUK has launched an online Christmas film for Send a Cow, a Bath-based charity dedicated improving the lives of African families.
Thu 26 Nov 2015
AgencyUK has been appointed by Falk Outdoor, a leading German satellite navigation brand, to handle the European launch for their new consumer product, Tiger.
Thu 19 Nov 2015
AgencyUK’s creative team has returned from a successful night at the Cream Awards in Birmingham, earning six wins from six nominations.
Mon 16 Nov 2015
Last week the inaugural National Jigsaw Day was celebrated around the UK. The campaign was orchestrated by Bath-based integrated marketing agency AgencyUK on behalf of client, Wentworth Wooden Puzzles, who recently appointed the agency to look after an integrated Christmas campaign.
Thu 12 Nov 2015
Organisations invest in marketing because it has the power to create value for their brands. And the work agencies are commissioned to undertake for these brands is becoming more measurable by the day. When marketing communications works it’s the most powerful way to quickly build a base of customers and drive sales. But that’s not to say that agencies and their campaigns can work in isolation.
Thu 05 Nov 2015
Wentworth Wooden Puzzles, the world’s leading wooden jigsaw puzzle company founded in 1994, has appointed AgencyUK to help develop its consumer acquisition strategy and launch its Christmas advertising campaign. The appointment follows a 3-way pitch that included a high level strategic approach for scaling the company’s domestic and overseas sales.
Fri 16 Oct 2015
For many, social media seemed to appear overnight, and therefore somehow gained a reputation of being a fad or unprofitable marketing tool. But the huge potential of social media marketing is now becoming more recognised and social media is shifting from novelty to purpose.
Tue 13 Oct 2015