Connecting with consumers on a deeper, more personal level through physical storytelling reinforced by digital experiences can help brands to differentiate themselves.
Fri 12 Oct 2018
Sokan will address Content Governance in the Omnichannel World.
Thu 13 Sep 2018
No one can possibly keep up with today's sheer volume of content. We've reached a state of entropy, where content is becoming ever more chaotic and confusing to create, manage and consume. How do you break through with content that consumers will actually seek out and eagerly share? Cut through the noise and create true engagement with these three transformational strategies.
Tue 24 Jul 2018
Online shopping offers compelling convenience and selection. That's why the online market is expected to grow to 10 percent of all CPG sales in the next few years. But even more than other product categories, CPG success on the digital shelf depends on visibility trust and access.
Fri 06 Jul 2018
The shift to digital-first-marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is not an option.
Tue 12 Jun 2018
Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand.
Tue 22 May 2018
Unilever, Amazon and Procter & Gamble are paving the way with e-commerce content focused on making the consumer experience the best possible.
Tue 08 May 2018
The first bite is with the eyes, which is why big brands spend millions on creating compelling packaging that earns its space on shelf and appeals to target demographics.
Wed 14 Mar 2018