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PDD designs innovative products, services and experiences. Our talented multi-disciplinary team delivers tangible results that help clients grow. We’ve been using innovative thinking to create commercial success since 1980. Our impressive breadth of experience spans the medical, consumer, industrial and service sectors and we take inspiration from each to spark innovation in the others. Three key principles – insight, creativity and delivery – underpin everything we do. All of our thought processes are fuelled by rich insight. Our passion for understanding people and our in-depth knowledge of socio-economic factors, cultures and technology combine to reveal gems of new knowledge valuable market intelligence that leads to meaningful innovation. Driven by creativity and collaboration, our inventive thinkers have the expertise and experience across multiple disciplines and industry sectors to generate original ideas grounded in commercial reality. We remain focused on delivery throughout every project, striving to create a high-quality service with deliverables that engage our customers, align with their business, and enable profitable growth.

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87 Richford Street London W6 7HJ


Tel: +44 (0)20 8735 1111 Fax: +44 (0)20 8735 1133 Email PDD Click here to view PDD on twitter Click here to view PDD on LinkedIn
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Merck Serono Easypod™

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News from PDD

PDD Expands Global Reach with Launch of Hong Kong Studio

PDD Expands Global Reach with Launch of Hong Kong Studio

HONG KONG - January 14, 2013 - The integration of Formart Industrial Design and its multinational team provides PDD with a competitive advantage for entering Asia's leading markets.

Thu 21 Mar 2013

PDD walks away with Gold DBA Design Effectiveness  Award and the International Export Award.

PDD walks away with Gold DBA Design Effectiveness Award and the International Export Award.

PDD has triumphed to its second Gold DBA Design Effectiveness Award in as many years with the Merck Serono easypod™.

Fri 18 Feb 2011

Indexed pages from PDD

PDD product and service innovation consultancy PDD is an international innovation and product design consultancy. For over twenty seven years, PDD works in close collaboration with clients to help them meet their business challenges creatively and gain competitive advantage. Services range from consulting on innovation strategy through to idea generation, design and production outsourcing. Our core skills include innovation planning, brand strategy, trends analysis, ergonomics, behavioural research, semiotics, human factors research, consumer insight, product design, product innovation, industrial design, engineering design, model making, prototyping and manufacturing liaison. Our expertise spans the consumer, medical, healthcare, packaging, telecoms, commercial and industrial sectors.


Product Service Design Innovation Consultancy Engineering Technical HCD Human-Centred Medical Consumer Industrial FMCG Production Outsourcing Prototype Device Creative Insight

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