The Internet. Email marketing. Direct marketing. Most marketers have been there, done that. The exciting new challenge is to integrate offline and online marketing with the breath-taking range of new digital technologies – social media, mobile, video – to create campaigns that truly deliver on the promises of integration – lower costs, greater impact and a marketing whole that is substantially greater than the sum of its individual parts. This is a strategic as well as a tactical challenge which is why mediaPro – the only event dedicated to this brave new world –attracts an audience of enviable seniority and authority. They come from the very biggest companies and the biggest agencies and they don’t go to other events. At the heart of mediaPro is a different approach to running events and helping suppliers like you generate leads and business. Like all effective ideas, it is blindingly simple. mediaPro is built around world-class, conference quality content, [not the usual tired line-up of thinly disguised vendor presentations] worth literally hundreds of pounds. But,this tremendous conference is delivered to invited senior marketers absolutely free of charge And, the whole thing – six separate conference theatres, a massive keynote arena and over 100 hours of superb content - is located right in the middle of the exhibition floor to ensure maximum direct interaction with these hard-to-reach buyers for our exhibitors and sponsors. And it is all constructed in a modular format to ensure that delegates are out on the floor converting their interest into business for you. It all creates a very sophisticated environment, one that is very different to traditional trade shows and conferences, the kind of environment in which big players feel at home. That’s why so many of them come to mediaPro and wont go anywhere else. Speakers already confirmed for this year's event include: Marketing Director at More Than (RSA), Senior Vice President, Global Priorities, Catalogue Marketing of EMI Music, Brand and Marketing Director at William Hill, Chief Executive of Thinkbox, Director of Commercial Strategy for News International, Marketing Director of Boots, Marketing Director at National Lottery/Camelot Group, Chief Executive at Iglu, Marketing Director at Arsenal, Director of Global Media Innovation at Unilever. Registration is live and can be accessed via - http://closerstill.circdata-fusion.co.uk//client_files/default/Forms/Mp/MediaPro.aspx?source=creativematch
All marketing decision-makers with an eye towards what is coming next should be booking their free place at mediaPro’s content programme now that registration has just opened.
Mon 01 Aug 2011
marketing media integration email social mobile creative