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News from Maxus
Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber.
Wed 12 Apr 2017
BT Mobile has today announced a new partnership exclusively with Channel 4. The activity seeks to drive awareness and consideration for BT Mobile’s new Family SIM and highlights how families can save money when they buy together.
Fri 03 Feb 2017
Confectionery brand Fruittella, part of the Perfetti Van Melle group, has today announced that it will be the headline sponsor of new Warner Bros. TV Production UK entertainment show Little Big Shots on ITV, made by Wall to Wall.
Fri 23 Dec 2016
Dorset Cereals has today launched its first ever multimedia partnership with the Guardian through in-house branded content agency Guardian Labs.
Fri 17 Jun 2016
Levi Roots Reggae Reggae Sauce has today launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with UNILAD.
Tue 07 Jun 2016
Maxus has been appointed as the sole agency to handle strategic media planning and buying in four key European markets for L’Oréal.
Mon 20 Oct 2014
FIAT goes guerrilla with innovative rain-activated stencilling and attention-grabbing projections to launch the FIAT Panda Cross
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment.
Mon 20 Oct 2014
GroupM today announced the appointment of Lindsay Pattison as Global CEO of Maxus.
Thu 16 Oct 2014
Jackpotjoy.com Online Bingo, owned by Gamesys, is sponsoring Channel 4’s Million Pound Drop series this summer, with TV idents that promote the gaming website’s huge jackpots in an entertaining way.
Fri 11 Jul 2014
An exciting partnership that offers drivers an immediate holiday experience
Thu 12 Jun 2014
Maxus UK is launching Ubisoft’s latest action adventure video game
Fri 06 Jun 2014
Maxus today announced the appointment of experienced media agency executive Steve Williams as CEO North America.
Mon 12 May 2014
Jeep Wrangler, the 4x4 off-road vehicle marque, is launching ‘Original Freedom’, an integrated content campaign
Fri 28 Mar 2014
Fiat is offering visitors to the Geneva International Motor Show 2014 a unique brand experience to celebrate the introduction of its Fiat 500L Beats Edition™ model, born of a collaboration with premium audio brand Beats by Dr. Dre.
Tue 04 Mar 2014
Patak’s, the Indian food brand owned by Associated British Foods, is launching a highly complex and game changing six figure campaign that will run across multiple platforms, including TV, digital, print, social media and mobile
Wed 26 Feb 2014
Fiat today announced that its stylish 500L family range is sponsoring the brand new series of One Born Every Minute starting at the end of the month on Channel 4
Mon 24 Feb 2014
L’Oreal Paris takes domination of Westfield London for London Fashion Week starting this Friday (February 14) with a campaign to promote its Elvive Fibrology Hair Thickening Range
Fri 14 Feb 2014
Options, the UK’s number one low calorie hot chocolate brand kicked off the next phase of its media activity this month, a partnership with Absolute Radio, led by Maxus.
Mon 27 Jan 2014
Lindsay Pattison, CEO at Maxus UK and CSO at Maxus Global, has been selected by Director magazine as a candidate for its Women Changing the Business World campaign, in a list of nominations announced today.
Fri 24 Jan 2014
Maxus UK has just launched a new division, Maxus Partnerships; offering brands an innovative partnerships model focusing on collaboration and content, further enhanced by Maxus’ ongoing and significant investment in technology.
Wed 04 Dec 2013
Maserati, the luxury Italian car marque is launching its new model, Ghibli, in early 2014. The media campaign starts on 16 November, and has been bought and planned by Maxus.
Fri 15 Nov 2013
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin from 1st January 2014 and is worth around £135m in billings.
Thu 31 Oct 2013
Neil Stewart of Maxus Asia Pacific Assumes New Role
Mon 23 Sep 2013
In the past week, Maxus Global has been recognised for its achievements at three leading awards ceremonies in the Asia Pacific region, taking home 24 awards in total.
Tue 10 Sep 2013
Maxus UK has been appointed to handle the digital media planning and buying business for RWE npower, the RWE Group energy company subsidiary.
Mon 19 Aug 2013