SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads.
Tue 16 Oct 2018
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right.
Tue 31 Jul 2018
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Wed 07 Mar 2018
Launch activation agency Five by Five has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens.
Tue 11 Jul 2017
Five by Five, the launch activation agency, has been appointed by Intertissue Ltd to support the re-launch of the Regina brand in the UK and Ireland with its new kitchen towel product range.
Thu 20 Apr 2017
Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five.
Wed 05 Apr 2017
Company introduces world’s first contact lens with Digital Zone Optics (DZO) across Europe with integrated campaign
Tue 21 Mar 2017
Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.
Fri 25 Nov 2016
Launch marketing agency Five by Five has worked with award winning family visitor attraction Beaulieu, to launch a brand positioning that builds on its appeal as a ‘must visit’ family attraction in the New Forest.
Thu 27 Oct 2016
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five.
Thu 28 Jul 2016
Bacardi-Martini UK has appointed Five by Five to deliver a UK on and off trade activation strategy for its ultra-premium tequila brand Patrón. Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy.
Tue 19 Jul 2016
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five.
Tue 08 Dec 2015
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that demands brilliant quality.
Wed 30 Sep 2015
Research unveiled today has highlighted how much more brands need to do to successfully launch new products – and capitalise on public demand. Three-quarters (74%) of consumers are excited by the prospect of trying a new product, but only 28% could name a product launch they remembered.
Fri 06 Feb 2015
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Tue 09 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Mon 01 Aug 2011
After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.
Wed 02 Dec 2009
NHS Blood and Transplant has appointed digital PR and social media specialist Headstream to handle its latest campaign, the Wall of Life. Following a competitive pitch, Headstream will be responsible for all digital PR and social media engagement to promote the online application www.walloflife.org.uk.
Fri 17 Jul 2009
Leading digital agency, Five by Five, has further developed Skandia’s innovative ‘PriceWatch’ investment comparison tool to enable users to compare 250 investment funds across six leading investment platforms. It has also planned that the tool will introduce pensions, alongside existing Individual Savings Accounts (ISAs) and Unit Trusts.
Thu 18 Jun 2009
Leading digital agency, Five by Five, is launching an exciting new online viral game for Air New Zealand, designed to embrace the competitive nature of corporate and leisure travel agents, generate buzz and get them engaging with the brand.
Thu 07 May 2009
A new digital campaign to promote the alcoholic drinks brand WKD has been created by leading digital agency, Five by Five.
Fri 17 Apr 2009
With the high street gloomy, age-old favourites closing their doors or looking for buyers and even the previously buoyant M&S announcing 1,200 staff losses and 27 store closures, now is the time to consider stepping up your online strategy to maximise sales and leverage your brand says Nick Gill Digital Planner at Five by Five.
Fri 30 Jan 2009
Sister agencies Five by Five and Headstream, today launch the most prestigious and largest film release from Momentum Pictures this year – The Young Victoria.
Fri 30 Jan 2009
Leading digital agency Five by Five has been chosen by ABTA, The Travel Association, to work on its first ever online marketing campaign.
Thu 29 Jan 2009
Five by Five, the leading digital agency, has created an amusing viral marketing campaign for international fashion retailer ‘New Look’ – the first time the label has used this marketing medium.
Wed 17 Dec 2008
advertising marketing planning social entertainment travel